Maryhill Winery chose a text message sweepstakes to target consumers for its winery and wine club.
Named “Pacific Northwest Winery of the Year”, Maryhill Winery launched a wine club featuring its award-winning varietals and sought to promote the club and its wines using text.
It used a variety of channels to promote this sweep, including television, print and online advertising, social media outreach, event promotion and retail POS.
Objectives:
- To create a fun and engaging text-to-win sweepstakes to promote Maryhill Wines.
- To increase wine club membership.
- To gain a database of participants to re-market offers via text message and emails.
Prize: The Grand Prize consists of a trip for two to wine country, including a two-night stay at Inn of the White Salmon, dinner at Henni’s Kitchen & Bar and a VIP tour and tasting at Maryhill Winery.
Results: Hundreds of participants entered in this campaign. They will continue to build their mobile database with others.