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Case Study: 90+ Cellars Gets More Retail Space, Promotes New Wines with Text-to-Win Sweepstakes

Wine & spirits companies gain retail space with text-to-win

Food and beverage companies use sweepstakes not only to help their brands with customers, but also to help their positions in store.

Wine and liquor brands like 90+ Cellars for example, get a competitive edge with this type of campaign. They can ask the store to help them feature the promotion with an endcap or special display. These endcaps and displays boost sales and gain attention, while the text-to-win helps them build a database of customers. It’s a win-win.

Objective:

  • To create a fun and engaging text-to-win sweepstakes to promote their new wines.
  • To gain preferential end-cap shelf space and product positioning in retailers.

Prize: $100 gift card to Market Basket

Results: Hundreds of participants to start their mobile customer database.

Client said: “The Sweeppea platform worked very well and we would gladly use it again if we have another need for a text-to-win platform.”

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.

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Sweepstakes Marketing Tactics You Can Adopt from Big Brands

Sweepstakes Marketing Tactics You Can Adopt from Big Brands

Building a strong brand may seem difficult when your company has a limited budget for marketing. Fortunately, the power of text message marketing puts the strategies that big brands use within reach for smaller companies.

Here are several powerful sweepstakes marketing tactics that you can adopt from big brands.

Take it Mobile With Text-to-Win Entry

Allowing participants to enter your sweepstakes with a mobile text-to-win can make a big difference in the number of subscribers. It’s convenient (especially in a retail environment) and fast, which makes it appealing to consumers. Don’t forget to make your sweepstakes available for entry through your website and via social media, as well.

Offer Instant Win Prizes

With today’s technology, instant winners can be drawn automatically with software. For example, you can set an instant win for the 120th entrant (if one instant winner) or for every 25th entry (for multiple instant winners). Instant win prizes create a sense of urgency and excitement and give Millenials the instant gratification they like.

In fact, bd’s Mongolian Grill ran a very successful sweepstakes using this same tactic. They asked fans to visit a location for the secret code to enter their 25th anniversary give away and awarded instant win prizes every day. The result was increased foot traffic at all of their locations.

Offer Experiential Prizes

Unique experiences are memorable, which is why experiential prizes are trending. A DJ-hosted party at the sweepstakes winner’s home or tickets to a summer music festival are examples of experiential prizes.

These prizes can be more effective than product giveaways, because they allow the sweepstakes winner to share the prize with their friends and family, in turn attracting more fans to your brand.

Additionally, experiential prizes are more likely to be shared by winners on social media, which will give your sweep an additional boost.

Vallarta Supermarkets used this tactic when they ran a sweepstakes offering a tailgate party package as the prize. The prize included 60″ HDTV, $300 Vallarta Supermarket Gift Card, a BBQ Grill and a Live DJ.

With the sweep promoted on FM station Power 106 and a focus on the communities they serve, Vallarta Supermarkets generated thousands of participants.

Use Sweepstakes Data in Omnichannel Marketing

When you run a sweepstakes, you can collect various data points from your participants, including phone numbers, email addresses, and more. As you’ve probably noticed, whenever a big brand gets you to sign up for a promotion, they then use this data to send you offers later on other channels.

You can do the same for your company by using sweep data in your omnichannel marketing. This is marketing across several platforms, including web, social and mobile, to appeal  to the interests of those who entered and expressed interest in your brand.

Take your sweepstakes marketing to the next level and build a brand-boosting sweepstakes of your own. Reserve your Sweepkey and set up your campaign in 10 minutes or less.

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Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes on Power 106 FM

Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes

Vallarta Supermarkets offered the makings of a great party during football season and killed it with their sweepstakes.

The prize was a Big Game House Party with a live DJ, a high-end BBQ grill, a flat-screen TV and a $300 gift card.

Running their sweep as a text-to-win made it easy to promote it on the radio. The DJs at Power 106 mentioned it on air and through social media. The company also promoted it through their own social channels and with advertising.

Objectives:

  • To create a fun and engaging text-to-win sweepstakes to promote Vallarta Supermarkets
  • To boost excitement for the “Big Game” and offer Vallarta Supermarket as THE place for all tailgating needs
  • To share a Vallarta Supermarkets video commercial with all participants
  • To build a database of participants for future marketing offers via text message and email.

Promotional Channels:

  • On-air advertising
  • Targeted digital
  • Social Media ads

Outcome:

  • Thousands of participants entered.
  • Video received a 5% click-thru rate.
  • Thousands of new emails collected.

Prize: The Grand Prize Big Game House Party included a 60” HDTV, $300 Vallarta Supermarket Gift Card, BBQ Grill and a Live DJ.

Reserve Your Sweepkey now to get your own campaign started as well.

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Major Winery Offered Trendy Prize in Mobile Sweepstakes

Kendall Jackson Wines Offered Trendy Prize in Mobile Text-to-Win Sweepstakes

This is a good example of offering a prize that’s highly valued by your audience. While the national winery has offered getaways and winery tours before, in this case they offered a Big Green Egg grill as a prize in their mobile sweepstakes.

In case you haven’t heard of them, Big Green Egg grills are trending to the top of the list in premium grills. These are ceramic grills and charcoal smokers that are desired by many in the market the winery wishes to reach. Using them to attract that market makes sense.

Aligning your product with a desired, trending item is a good strategy overall and one used here.

Objective: Boost sales and gain improved retail space from retailers.

Outcome: Hundreds of participants entered and the wine displays with text-to-win sweepstakes received end-cap and preferential space at retailers.

Prize: Big Green Egg Ceramic Grill and Charcoal Smoker

 

Big Green Egg Grills Used as Valued Prize for Mobile Sweepstakes

 

Would you like to market your brand with a mobile sweepstakes? It’s easy to start a new text-to-win campaign! To get started, see features and pricing.

(Images copyrighted to Big Green Egg.)

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Where to Promote Your Text-to-Win for Free or Sort of Free

Where to Promote Your Text-to-Win for Free or Almost Free

Promoting a text-to-win sweepstakes used to be a challenging task. 

Now there are tons of places where you can promote your text-to-win for free (or almost free). Here are our top recommendations for “free-ish” places to promote your text-to-win.

Sweepstakes Aggregators

Sweepstakes aggregators are websites that allow you to submit your promotion. They are websites like SweepstakesFanatics.com that essentially compile information from around the web, allowing their visitors to view and enter sweepstakes.

If you promote your text-to-win on your website, submitting it to an aggregator can instantly put your campaign in front of thousands or even millions of users depending on the number of sites you submit to. While some of them are paid, many offer free listings. 

Your Website

As already mentioned, you can promote your sweep on your website’s home page or in a blog post. Consider also a notification bar on the home page, a pop-up or a dedicated landing page for the text-to-win. Our platform also offers an online entry form that can be hosted on our site or yours.

Email

Don’t forget to include your text-to-win in any email newsletters or email campaigns. This will also work with transactional emails. If you send email purchase confirmations, for example, you can include a quick note for your sweep there as well.

Facebook

These days, the reach of organic Facebook content has declined significantly. However, it can’t hurt to mention your sweep on your Facebook business page.

You can also reach out to influencers in your industry to have them promote your sweep on their pages, as well.

Twitter

Twitter is a great place for sweepstakes promotions. If you want to get more subscribers for your campaign, post Tweets that include the Sweepskey and shortcode for your campaign. Don’t forget to include required disclosures, such as “Msg & data rates may apply.” See our post on the rules of text message marketing

Convince Your Suppliers or Partners to Mention Your Sweep

This is also a great way to find partners for your next sweep. When you convince your suppliers, vendors or retailers to mention your sweep, you can tap into their customer bases and get even more subscribers for your campaign.

This could be a win-win for both of you given the fact that more sales from sweep subscribers can mean more sales for them as well.

Ready to start your text-to-win sweepstakes campaign? Reserve Your Sweepkey now to get started in under 10 minutes.

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What Is the Value of Your Text Subscriber List?

Value of a Text Message List in Text-to-Win -sweeppea.com

A Mobile Subscriber Is Worth Way More Than an Email SubscriberYour text subscriber list is a valuable asset and should be treated as such. But just how valuable is it?

If you use text (SMS) marketing for your business, you need to know these numbers. Here’s how to determine the value of your text subscriber list.

What Factors Affect Text Subscriber List Value?

The factors that affect text subscriber list value include:

  • Open rate
  • Sales / profit per sale
  • Lifetime text subscriber value

Your list of 3,000 subscribers (with 95% open rate) is more valuable than a larger email list. That’s because the text message open rate is 98% while the email open rate is just 17.85% for the marketing and advertising industry.

In order to get an equivalent 3,000 subscribers to read your message, you’d have to have larger email list, with say 30,000 email subscribers and a 10% open rate. 

Calculating the Value of Each Text Subscriber

In marketing, the value of each text subscriber determines the success of your marketing campaign. In simple terms, the value of a text subscriber is:

  • What each text subscriber is worth to you in dollars and cents. A text subscriber could translate to a specific sales amount for your business or have a brand awareness value assigned.
    • For ex. Send a $5 Off $25 text coupon and if 10% of 3,000 subscribers use it, your sales would be $6,000 from one text message. 
  • What it costs to get a new text subscriber. This would be the amount of money that it costs to run a text-to-win campaign, including overhead, divided by the number of text subscribers that a campaign brings in.
    • For example, with Sweeppea, a text-to-win sweeps can cost as little as $999 to run for one month and can bring in 5,000 participants. In this case, the cost to acquire each participant is $.20 cents. To this, you can add any promotional costs. Psst! Here’s how to promote your sweep for free.

Once you figure out what these numbers are, you can plug them into an equation to help you determine the value of your text subscriber list overall. If you need help with figuring this out, send us a message.

Ready to get your text-to-win sweeps started? Reserve Your Sweepkey now to get started in under 10 minutes.

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Maryhill Winery Offers Trip to Wine Country in Text Message Sweepstakes

Maryhill Winery Offers a Trip to Wine Country in Text Message Sweepstake

Maryhill Winery chose a text message sweepstakes to target consumers for its winery and wine club.

Named “Pacific Northwest Winery of the Year”, Maryhill Winery launched a wine club featuring its award-winning varietals and sought to promote the club and its wines using text.

It used a variety of channels to promote this sweep, including television, print and online advertising, social media outreach, event promotion and retail POS.

Objectives:

  • To create a fun and engaging text-to-win sweepstakes to promote Maryhill Wines.
  • To increase wine club membership.
  • To gain a database of participants to re-market offers via text message and emails.

Prize: The Grand Prize consists of a trip for two to wine country, including a two-night stay at Inn of the White Salmon, dinner at Henni’s Kitchen & Bar and a VIP tour and tasting at Maryhill Winery.

Results: Hundreds of participants entered in this campaign. They will continue to build their mobile database with others.

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What Happens When You Can’t Reach Your Sweepstakes Winner?

missed call

You’ve selected a winner for your sweepstakes and now they aren’t responding to any of your attempts to get them to come forward and claim the prize. So what happens when you can’t reach the winner?

Believe it or not, this is a common problem with sweepstakes. Either the company can’t reach the winner or they leave messages and the winner doesn’t get back to them in time.

Here’s what to do to ensure that your sweepstakes isn’t derailed by a winner who has gone missing in action.

Include Guidelines for Official Winners

Your official rules should state how many days winners have to respond and what will happen if a winner doesn’t respond. At Sweeppea, we help clients build rules that say that the potential winner has a number of days to respond.

The amount of time you give winners to respond can vary, but it shouldn’t be too long. Also, the Official Rules will usually have a date by when you will publicly announce a winner, so you need to keep this in mind, as well.

If no response is received, then the rules should state that the company will select another winner. This helps companies avoid any legal problems and helps to keep things moving along for the sweepstakes so you can publicly announce a winner in time.

Steps to Follow When Winners Don’t Respond

In some cases, not all is lost when a winner doesn’t respond. In fact, steps you can take include:

  • Wording the language of your campaign so that any person who is chosen is only a “potential winner” until they are confirmed as the winner.
  • Giving winners notice by phone message or email that they have “X” number of hours to respond (whatever time frame you decide to give them per your Official Rules) from when they are first contacted or the company will have to choose another winner.
  • Once that time is up, randomly select another winner and inform them they also have “X” hours to respond.

When the potential winner responds, verify the winner to ensure they meet the Official Rules or criteria (over 18, US resident, etc.).

Add a Pre-Sweep Step

Adding a pre-sweep step ensures that your rules have a provision for this response period to protect your company.  Our Official Rules Wizard includes this provision to protect our customers.

Asking for your participants’ email addresses is another pre-sweep step is to consider. Our text-to-wins automatically collect mobile numbers, but your online form could also collect emails as well.

Mobile phone is the best method of contact, but it doesn’t hurt to have another option. 

Reserve Your Sweepkey now to get started in 10 minutes or less.

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bd’s Mongolian Grill Drives Foot Traffic with Instant-Win Text Sweepstakes

See how bd's Mongolian Grill Restaurant Uses an Instant Win Text Sweepstakes to Celebrate 25th Anniversary

The campaign run by bd’s Mongolian Grill is a good example of how a restaurant or store can drive foot traffic with a sweepstakes offering instant-win prizes.

How did they do this? By asking fans to visit a location and enter the 25th anniversary giveaway:

“Go to any participating bd’s location for the ‘bd’s 25th Anniversary Family Fun Giveaway’ word of the week. Then text the word of the week to 65047. Get a new word every week to enter! One entry daily. No purchase necessary.”

bd's Mongolian Grill

The many prizes boosted excitement for their fans. They marked their anniversary in a big way by offering not just a grand prize trip to the Caribbean, but also 2nd through 5th place prizes and tons of daily instant-win prizes as well. They chose instant winners each day using our automatic random winner selection feature.

Objective:

  • To promote the restaurant chain’s 25th anniversary with fun prizes in a text sweepstakes.
  • To increase customer visits by announcing a new Sweepkey weekly. Although no purchase is necessary, participants need to get the Sweepkey in store.
  • To build a database of interested consumers for future marketing of coupons and offers via text message and email.

Prize: The Grand Prize is a trip for a family of four to one of three Caribbean Beaches Resorts, including airfare.

Outcome: Thousands of participants entered with a variety of instant winners daily.

Client says: We chose Sweeppea because we like the platform. It’s been a pleasure to work with Marcos and his team.

Want to promote your own restaurant or store with an instant-win text sweepstakes? Reserve Your Sweepkey now to get started.

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When Does Automatic Winner Drawing Make Sense and When Does Manual Winner Drawing Make Sense?

Automatic Winner Drawing

Your sweep is coming to an end and now it’s time to pick the winners.

You may have the option to choose them automatically (through your app) or manually.  But, when exactly does it make sense to draw a winner automatically and when is it best to draw one manually?

Here are a few things to consider to help you sort it out.

When to Use Automatic Winner Drawing

Automatic winning drawing is when sweep winners are automatically selected by a randomized algorithm from the pool of text-to-win participants.

Automatic winner drawings save time and ensure the results of your sweeps are always made available to your participants in a timely fashion.

This is an effective option when you need to select more than one winner or select a winner at a specific time. For example, if you do daily or weekly drawings, you can alert participants as to the specific day and time the winners will be selected.

When to Use Manual Winner Drawing

Manual winner drawings make sense when you need to ensure the winner actually meets the official rules of your sweep.

This type of drawing is required when there are age restrictions, such as in the case of a sweepstakes for an beer, wine or spirits company. For all liquor-related sweeps, you should verify the winner manually first.

However, if your sweep doesn’t have special restrictions or age requirements, you can feel free to draw the winner for your campaign automatically. You could always double-check that they’ve abided by the rules after initial contact.

What Do I Do About Participants Who Cheat?

Regardless of whether you choose manual or automatic winner drawing, you’ll still have people who think it’s okay to try and cheat.

At Sweeppea, we’ve worked really hard to design our systems to ward off the obvious signs of cheating, such as multiple signups with the same contact information.

However, it’s still up to your business to ask important questions to ensure you’re indeed awarding the prize to an eligible winner.

If you use automatic winner drawing, remind winners that they will have to undergo a final verification before any prizes are awarded.

If you draw a winner manually, use this extra intervention step to ensure the winner is abiding by the rules.

Ready to start your text-to-win sweepstakes? Reserve Your Sweepkey now to get started in under 10 minutes.