Vallarta Supermarkets offered the makings of a great party during football season and killed it with their sweepstakes.
The prize was a Big Game House Party with a live DJ, a high-end BBQ grill, a flat-screen TV and a $300 gift card.
Running their sweep as a text-to-win made it easy to promote it on the radio. The DJs at Power 106 mentioned it on air and through social media. The company also promoted it through their own social channels and with advertising.
Objectives:
- To create a fun and engaging text-to-win sweepstakes to promote Vallarta Supermarkets
- To boost excitement for the “Big Game” and offer Vallarta Supermarket as THE place for all tailgating needs
- To share a Vallarta Supermarkets video commercial with all participants
- To build a database of participants for future marketing offers via text message and email.
Promotional Channels:
- On-air advertising
- Targeted digital
- Social Media ads
Outcome:
- Thousands of participants entered.
- Video received a 5% click-thru rate.
- Thousands of new emails collected.
Prize: The Grand Prize Big Game House Party included a 60” HDTV, $300 Vallarta Supermarket Gift Card, BBQ Grill and a Live DJ.
Reserve Your Sweepkey now to get your own campaign started as well.