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bd’s Mongolian Grill Restaurants Drive Foot Traffic with Instant-Win Text Sweepstakes

See how bd's Mongolian Grill Restaurant Uses an Instant Win Text Sweepstakes to Celebrate 25th Anniversary

The campaign run by bd’s Mongolian Grill is a good example of how a restaurant or store can drive foot traffic with a sweepstakes offering instant-win prizes.

How did they do this? By asking fans to visit a location and enter the 25th anniversary giveaway:

“Go to any participating bd’s location for the ‘bd’s 25th Anniversary Family Fun Giveaway’ word of the week. Then text the word of the week to 65047. Get a new word every week to enter! One entry daily. No purchase necessary.”

bd's Mongolian Grill

The many prizes boosted excitement for their fans. They marked their anniversary in a big way by offering not just a grand prize trip to the Caribbean, but also 2nd through 5th place prizes and tons of daily instant-win prizes as well. They chose instant winners each day using our automatic random winner selection feature.

Objective:

  • To promote the restaurant chain’s 25th anniversary with fun prizes in a text sweepstakes.
  • To increase customer visits by announcing a new Sweepkey weekly. Although no purchase is necessary, participants need to get the Sweepkey in store.
  • To build a database of interested consumers for future marketing of coupons and offers via text message and email.

Prize: The Grand Prize is a trip for a family of four to one of three Caribbean Beaches Resorts, including airfare.

Outcome:

  • Over 15,000 participants entered with a variety of instant winners daily
  • The instant win text sweepstakes ran on all 28 stores
  • Over 3% of all restaurant customers entered
  • The most effective ad placement was the table top signs
  • Social media engagement and sharing of the sweepstakes post was high in comparison to other posts

Client says: “We chose Sweeppea because we like the platform. It’s been a pleasure to work with Marcos and his team.”

Want to promote your own restaurant or store with an instant-win text sweepstakes? Reserve Your Sweepkey now to get started.