How can you reach your audience in a mobile world? As marketers battle over the declining attention spans of today’s consumers, you’ll need a clear marketing strategy to beat the competition. To help you reach your mobile audiences effectively, we’ve put together the following tips.
Ensure Your Marketing Is Mobile-friendly
Today’s consumers are mobile-first. In fact, a study found that 80% of users use their smartphones to search the internet. In addition, mobile devices are outpacing desktop computers as being the ones users consider the most important for accessing the internet and for consuming digital media.
So if you want to reach consumers, make sure your marketing is mobile-friendly. Ensure also that your website uses responsive design so it’s easily viewed on a mobile device.
Include Your Website
Adding your website to your marketing materials allows customers to learn more about your business when it is convenient for them. In addition, they’ll also have access to all of the other means of contacting your business, if you display them prominently on your website.
Update Your Email Template
You have less than 10 seconds to grab a subscriber’s attention with a marketing email. If you want your email to be read, make sure your email template displays well on mobile devices. It can affect your click-through rate and yet we see many businesses that haven’t updated.
A mobile sweepstakes is very effective for promoting your business and reaching your mobile audience thanks to text messaging. As you know, texting is a feature available on every phone, including non-smartphones, so there’s less of a learning curve compared to apps.
It’s also easy to set up a mobile sweepstakes. All you have to do is reserve your sweepkey to get started in 10 minutes or less.
These days, just about everyone you know uses social networking sites, such as Instagram, Facebook, and Twitter. If you want to connect with your audience, you need to make sure that your business is actively using these sites to recruit and engage customers. Social media is also a very effective tool for promoting your text-to-win campaigns!
We hope this compilation of mobile marketing tips can help you to grow your business.