Harvey’s Supermarkets knows that customers are on the go and glued to their mobile screens. So they asked “How can we reach them on their mobile phones?”
The answer… build excitement and buzz by offering a chance to win a $250 gift card each week with text to win! Customers also sign up to receive deals by text message from Harvey’s. All participants need to do to enter is text the word HARVEYS to the number 65047.
Objective:
- To build excitement and engagement at the stores.
- Build a database of customers to send offers to via text message.
Promotional Channels:
- In-store display and POS
- Social Media promotion
- FSI and direct mail shoppers
Outcome:
- Hundreds of participants entered.
- A new way for Harvey’s to reach their mobile customers.
Prize: Weekly winners receive a $250 gift card.
To get started with your own campaign, see our text to win features and pricing.