Honda Dealers of New England amped up excitement during hockey and football games by offering a chance to win a new car during their text sweepstakes campaign. Sports fans simply had to text to enter and also had a chance to win VIP tickets and more.
This case of a lead-generating text to win was a success for Honda Dealers who were looking to connect with young Millenials in the market. They also supported a charitable organization with a donation for each text received.
Objective:
- Generate leads for New England Honda Dealers and connect with potential customers.
- To gain a database of participants to re-market offers via text message and email.
Promotional Channels:
- Stadium signage at 10 Boston Bruins hockey games and 7 Boston College Eagles football games
- Brand Ambassadors who actively engaged with fans
Prize: Prizes included t-shirts, VIP tickets at the games and a chance to participate in the on-field throwing event to try to win a Honda.
Outcome: More than 1,000 sales leads were generated for the dealerships.
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