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Backcountry Brewery Appeals to Audience with Text Sweepstakes Prize

Backcountry Brewery Appeals to Audience with Text Sweepstakes Prize

We can’t overstate how important it is to offer a sweepstakes prize that aligns with your brand and appeals to your audience. This is exactly what Backcountry Brewery did with its text sweepstakes prize.

This rustic microbrewery in Colorado offers local craft beer and focuses its brand around mountain life. Offering a Connor Wooden Bicycle handcrafted by a local craftsman was a nice touch and helped them earn entries.

Objective:

  • To promote its brewery to the Colorado market with a fun and engaging text-to-win
  • To gain a database of participants to re-market offers via text message and emails
  • To increase its social media fans and email database

Prize: The Grand Prize consisted of one handcrafted Connor Wooden Bicycle.

Outcome: Thousands of participants entered.

Client said: “Sweeppea was super easy to use and no contract was required.”

To get started with your own text-to-win, see features and pricing.