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3 Modern Marketing Strategies Your Competitors Aren’t Using

Mobile Marketing

Wouldn’t it be awesome to have an unfair advantage over your competitors? Fortunately, it is easier than you think. Technology moves fast and most businesses are slow to catch on, or worse, they don’t bother at all until it’s too late.

If you want to achieve new heights in your mobile marketing efforts for your business, consider these 3 modern marketing strategies to get ahead.

1. Text-to-Win

SMS marketing is a no-brainer when it comes to modern marketing tools to use because consumers depend on their mobile phones for nearly everything these days.

In fact, there is no better way to reach your audience than with a text-to-win campaign that will not only get customers excited about your brand but will also give you future opportunities to market your products and services to a captive mobile audience.

2. Snapchat

Over 150 million people now use Snapchat to watch 10 billion videos every day. If your business is trying to reach that elusive segment of the market known as Millennials, then it is in your best interest to get on this platform right away.

In 2016, Snapchat did a study which concluded that its ads attract twice the visual attention of Facebook in-feed and 1.5 times more than Instagram in-feed.

Use Geofilters, Sponsored Lenses, and storytelling to grow support for your brand and engage with potential customers.

3. Influencer Marketing

While influencers were once primarily only found on blogs, today they’re everywhere! You can find them on social media and on almost every online platform, which means they are a marketing opportunity that you simply shouldn’t miss.

Influencers deliver reach and engagement that you simply can’t achieve with ads.

They also tend to be highly selective of the content that they promote so it is unlikely that they’ll work with your competitors if they’ve chosen to feature content from your brand.

Gain the First-Mover Advantage

Don’t worry if the competition loves to follow your company.

They want to see what you do next to attract customers and then try to piggyback off of your success. However, first movers have all of the advantages when it comes to modern marketing techniques.

While they sit back and watch, your company will attract more attention, more market share, and more sales. So if you want to get ahead with your marketing, the time is now.

If you’d like to try out some of these strategies for your business now, Sweeppea makes it so easy! You can create a text-to-win campaign in less than 10 minutes with our user-friendly solution. Reserve Your Sweepkey now to get started.