{"id":986,"date":"2014-02-19T19:10:14","date_gmt":"2014-02-19T19:10:14","guid":{"rendered":"http:\/\/www.momares.com\/blog\/?p=986"},"modified":"2022-09-13T14:18:56","modified_gmt":"2022-09-13T14:18:56","slug":"morton-salt-100th-birthday-sweepstakes-prize-is-not-salt-but-youll-need-salt","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/morton-salt-100th-birthday-sweepstakes-prize-is-not-salt-but-youll-need-salt\/","title":{"rendered":"Morton Salt 100th Birthday Sweepstakes Prize Is Not Salt, But You\u2019ll Need Salt!"},"content":{"rendered":"<p><strong>Not Salt<\/strong><\/p>\n<p>When you sell salt, giving away your product is not a good option as a sweepstakes prize. That\u2019s why Geico doesn\u2019t giveaway insurance or Bufferin aspirin bottles. They just aren\u2019t very attractive prizes. Salt, as important for food flavoring as it is, it is not a very desirable prize since salt is readily available, inexpensive and boring.<\/p>\n<p><strong>A Prize They Want<\/strong><\/p>\n<p>This is why the folks at Morton Salt are giving away other prizes like W\u00fcsthof Knifes and Cuisinart Mixers. These prizes, or better yet, culinary tools are all related to the things majors salt users love, which is to cook. And salt users would like to win new cooking tools thus enticing them to enter the sweepstakes and instant win game. Morton Salt has effectively tied their prizes (desirable cooking tools) and brand to an activity their number one customers enjoy in hopes that when the buy salt, they\u2019ll buy Morton Salt.<\/p>\n<p><strong>It&#8217;s Missing Mobile Entry for the Busy Text (SMS) Addicted Mom&#8217;s<\/strong><\/p>\n<p>I would have liked to have seen a mobile entry component to the sweepstakes. I can image busy moms and chefs finding it way easier to text MORTON to 65047 to enter for a chance to win, instead of having to \u201cLike\u201d Morton on Facebook and then complete a form to enter. I do like the prize selection and instant win component. Well done Morton Salt and Happy 100<sup>th<\/sup> Birthday!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not Salt When you sell salt, giving away your product is not a good option as a sweepstakes prize. That\u2019s &#8230; <a title=\"Morton Salt 100th Birthday Sweepstakes Prize Is Not Salt, But You\u2019ll Need Salt!\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/morton-salt-100th-birthday-sweepstakes-prize-is-not-salt-but-youll-need-salt\/\" aria-label=\"More on Morton Salt 100th Birthday Sweepstakes Prize Is Not Salt, But You\u2019ll Need Salt!\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[44,57,59,61,85,87,95,97,113],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Morton Salt 100th Birthday Sweepstakes Prize Is Not Salt, But You\u2019ll Need Salt! - Sweeppea Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/morton-salt-100th-birthday-sweepstakes-prize-is-not-salt-but-youll-need-salt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Morton Salt 100th Birthday Sweepstakes Prize Is Not Salt, But You\u2019ll Need Salt!\" \/>\n<meta property=\"og:description\" content=\"Not Salt When you sell salt, giving away your product is not a good option as a sweepstakes prize. 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