{"id":69,"date":"2010-09-20T22:33:10","date_gmt":"2010-09-20T22:33:10","guid":{"rendered":"http:\/\/www.momares.com\/blog\/?p=69"},"modified":"2022-09-13T14:18:29","modified_gmt":"2022-09-13T14:18:29","slug":"six-marketing-lessons-from-the-old-spice-man","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/six-marketing-lessons-from-the-old-spice-man\/","title":{"rendered":"Six Marketing Lessons from the Old Spice Man"},"content":{"rendered":"

Craig Reiss from Entrepreneur.com writes the 5 lessons from the hugely popular Old Spice Man<\/a> commercials.<\/p>\n

1.\u00a0\u00a0 \u00a0Create a strong persona
\n2.\u00a0\u00a0 \u00a0Seed social networks
\n3.\u00a0\u00a0 \u00a0Engage the influencers
\n4.\u00a0\u00a0 \u00a0Personalize the response
\n5.\u00a0\u00a0 \u00a0Keep the videos simple and short<\/strong><\/p>\n

My own suggestion:<\/p>\n

6.\u00a0\u00a0 Extended it to the mobile phone<\/strong>: I really liked how the Old Spice Man was pushed through most of the online marketing and social media channels. I especially liked\u00a0 when he responded to comments on You Tube and Twitter about his commercial and answered questions. I would have loved it if the commercials would have ended with “Ladies want to know the secrets of my man sent? Text OLDSPICEMAN to 65047 to learn.” This way the brand would connect not only socially but in the very personal mobile space.<\/p>\n","protected":false},"excerpt":{"rendered":"

Craig Reiss from Entrepreneur.com writes the 5 lessons from the hugely popular Old Spice Man commercials. 1.\u00a0\u00a0 \u00a0Create a strong … Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":70,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[116],"tags":[44,59,61,85,95,97],"yoast_head":"\nSix Marketing Lessons from the Old Spice Man - Sweeppea Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/six-marketing-lessons-from-the-old-spice-man\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six Marketing Lessons from the Old Spice Man\" \/>\n<meta property=\"og:description\" content=\"Craig Reiss from Entrepreneur.com writes the 5 lessons from the hugely popular Old Spice Man commercials. 1.\u00a0\u00a0 \u00a0Create a strong ... 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