{"id":4772,"date":"2020-06-14T20:16:05","date_gmt":"2020-06-14T20:16:05","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=4772"},"modified":"2022-09-13T13:20:22","modified_gmt":"2022-09-13T13:20:22","slug":"boost-mobiles-stretch-your-tax-dollars-giveaway-case-study","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/boost-mobiles-stretch-your-tax-dollars-giveaway-case-study\/","title":{"rendered":"Boost Mobile’s Stretch Your Tax Dollars Giveaway – Case Study"},"content":{"rendered":"

Boost Mobile launched its “Stretch Your Tax Dollars” sweepstakes promotion by offering new customers an enticing way to spend their tax refund checks.<\/p>\n

Timing<\/b><\/h2>\n

Boost Mobile knows that after Tax Day, people anticipate their tax refund checks. Many of us find ourselves with a small windfall of cash and open to suggestions on how to spend it.<\/p>\n

Knowing that the IRS issues most refunds in less than 21 days, helped Boost Mobile and master agent VHA, time the start of the promotion for May 1st.<\/p>\n

With the timing set, the client focused on promoting the message across participating stores and social channels.<\/p>\n

Goal<\/strong><\/h2>\n

The goal of the sweepstakes was to increase new customer activations across its network of retailers.<\/p>\n

Target Audience and Promotional Incentive\u00a0<\/b><\/h2>\n

Targeting the young Millennial and Generation Z demographic, Boost Mobile knew they had to offer a popular prize and be able to quickly capture the on-the-go customers.<\/p>\n

To gain the customers attention, the Sponsor offered a chance to win a pair of Apple AirPods Pro.<\/strong><\/p>\n

To quickly enter them into the sweepstakes, the sponsored partnered with Sweeppea to create a text to win sweepstakes<\/strong>. To enter via text message, all the participant had to do was send the word BOOSTDEAL<\/strong> to the number 65047<\/strong> (see below).<\/p>\n

\"Boost
Text the word BOOSTDEAL to 65047 to enter. <\/strong><\/figcaption><\/figure>\n

Sales Conversion<\/strong><\/h2>\n

In order to help support sales among sweepstakes participants, Boost Mobile<\/a> offered all entries a free activation coupon worth $25<\/strong>. With this coupon, the new customer would save on the activation fee for a new line. The coupon was provided, upon completing the Entry Form<\/strong> (see below).<\/p>\n

\"Boost
A saving coupon was provided to all participants to support sales conversion.<\/b><\/figcaption><\/figure>\n

Lead Participants to Stores<\/h2>\n

Once the participants submitted their entry information, apart from seeing the $25 value free activation coupon, they were offered a link to find the nearest Boost Mobile store<\/strong>. Leveraging the participants mobile phone maps application helped the brand guide new customers to their stores.<\/p>\n

\"Boost
Leveraging the mobile phone’s map and directions capabilities to help participants\u00a0quickly find the nearest store.<\/b><\/figcaption><\/figure>\n

Customer Insights and Campaign Performance<\/b><\/h2>\n

Sweeppea’s text to win sweepstakes platform allowed VHA<\/a> to capture the participant’s information and learn about who that participant was<\/strong>.<\/p>\n

Boost Mobile was able to learn:<\/p>\n