{"id":4667,"date":"2020-02-01T22:29:59","date_gmt":"2020-02-01T22:29:59","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=4667"},"modified":"2022-09-13T13:21:17","modified_gmt":"2022-09-13T13:21:17","slug":"this-winery-offered-5000-to-be-your-holiday-helper-case-study","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/this-winery-offered-5000-to-be-your-holiday-helper-case-study\/","title":{"rendered":"This Winery Offered $5,000 to be Your Holiday Helper – Case Study"},"content":{"rendered":"

Oak Ridge Winery<\/a> in Lodi, California knows the holidays are a stressful time and offered to help with their holiday sweepstakes.<\/p>\n

National Reach with a Personal Feel<\/b><\/p>\n

OZV Zinfandel, one of Oak Ridge’s best selling wines was positioned across it’s national retail footprint just in time for the holiday season. At a time most wine companies are presenting themselves as great gift ideas, OZV Zinfandel<\/a> offered to be your holiday helper.<\/p>\n

Retail Display Messaging<\/strong><\/p>\n

The winery set up displays in store appealing to the stressed-out holiday shopper. Knowing that the season comes with it’s usual problems, Oak Ridge Winery made an effort to empathize and support its potential customer by offering a chance to win $5,000 cash for the holidays. The brand appealed to the consumer’s emotional side with this sweepstakes<\/strong> promotion.<\/p>\n

\"Oak
In-Store Display<\/strong><\/figcaption><\/figure>\n

Made for the On-the-Go Shopper\u00a0<\/strong><\/p>\n

The holidays are a busy season with a lot of advertising competing for the consumers’ attention and Oak Ridge Winery knew this. To boost engagement and accommodate the on-the-go shopper, the brand’s sales and marketing team reached out to Sweeppea<\/strong> to help create a\u00a0text-to-win<\/a> sweepstakes that would allow shoppers to enter by simply sending a text message with the word OZV<\/strong>\u00a0to the number 65047<\/strong>.<\/p>\n

Entry Page with Age Gate for Alcohol Sponsors<\/strong><\/p>\n

All alcohol sponsors are required by law to ask participants to confirm they’re 21 or older at the time of sweepstakes entry. Sweeppea’s Entry Page asks for date-of-birth to comply with the law, but also to provide further insights on entrants. If the participant is under 21 year of age, they’re not allowed to enter.<\/p>\n

\"Oak
Sweepstakes Entry Page with Age-Gate<\/strong><\/figcaption><\/figure>\n

Sweepstakes Administration Services<\/b><\/p>\n

Sweeppea<\/a> helped create the Official Rules, provided POS ad reviews, winner drawing, age-gating, rules compliance verification, prize acceptance, publicity and liability release.\u00a0 Overall, Oak Ridge Winery enjoyed a successful promotion. In the end, we raised a glass of zinfandel and toasted one of Lodi, California’s iconic winemakers.<\/p>\n

Objective:<\/strong><\/p>\n