{"id":4636,"date":"2020-01-13T23:33:10","date_gmt":"2020-01-13T23:33:10","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=4636"},"modified":"2022-09-13T13:21:23","modified_gmt":"2022-09-13T13:21:23","slug":"norms-restaurants-70th-anniversary-sweepstakes-case-study","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/norms-restaurants-70th-anniversary-sweepstakes-case-study\/","title":{"rendered":"NORMS Restaurant’s 70th Anniversary Sweepstakes – Case Study"},"content":{"rendered":"

Norms Restaurants<\/strong>, the Southern California diner-style restaurant and icon was celebrating its 70th Anniversary and wanted to offer patrons a chance to win $70,000 in cash. Besides creating buzz and excitement with such a large prize, Norms wanted to increase restaurant traffic and add new members to its 24\/& Rewards club for all 20 locations.<\/p>\n

Marketing Objectives<\/strong><\/p>\n

Norms’ marketing agency, Brandtailers<\/a>, was tasked with creating the promotion. Brandtailers planned the sweepstakes concept and reached out to Sweeppea<\/a> to help launch and administer the text to win sweepstakes. Working with Norms’ marketing department, Brandtailers designed the creative and media placement. Norms leveraged their established social channels, website, email and in-restaurant TV displays to offer the promotion to all patrons and followers.<\/p>\n

Sales Objective<\/strong><\/p>\n

Leveraging the excitement of the promotion, Norms offered a $5 Off $25 coupon<\/strong> available to everyone who entered the sweepstakes. This coupon could be redeemed on the next visit, helping increase repeat business while guaranteeing a minimum purchase of $25 per order<\/strong>. The Sweeppea sweepstakes platform provided the “Thank You” page with the $5 off coupon that was shown to all participants who completed the Entry form.<\/p>\n

 <\/p>\n

\"NORM'S“Thank You for Entering” Page with $5 Off coupon<\/strong><\/em><\/p>\n

How to Offer a $70K Cash Prize<\/strong><\/p>\n

Norms knows that everyone loves giving (and receiving) big cash prizes. Using Sweeppea’s Prize Indemnity Insurance, <\/strong>the restaurant chain was able to offer 1 winner a chance to win a $70,000 Grand Prize, <\/strong>a $25,000 secondary prize or a guaranteed $700 cash prize. They did this while paying only a portion of the prize\u2019s cost. Sweeppea provided prize insurance<\/strong> which, through a game of chance, insures the Sponsor on a large prize payout. In the event that the winner drew the large cash prize, Sweeppea would pay for it through the insurance. This way the Sponsor can offer exciting, anniversary-worthy sweepstakes prizes, without worrying about a large cash payout.<\/strong><\/p>\n

\"NORMS<\/p>\n

NORMS 70th Anniversary Sweepstakes winner<\/strong><\/em><\/p>\n

Sweepstakes Entry Method<\/strong><\/p>\n

Norms chose the text-to-win<\/a> style of sweepstakes entry method to increase participation rates and make it easy for patrons to enter while sitting at the restaurant\u2019s famous booths. Placing the call-to-action \u201cText NORMS to 65047 for a chance to win $70,000\u2033 at display locations in each restaurant encouraged guests to enter and offered instructions on how to do so from their mobile phones. After participants entered, they\u2019d get a link to an Entry Page.<\/p>\n

 <\/p>\n

\"NORM'SEntry page captures the name, mobile number, email and zip code of the participant.<\/em><\/strong><\/p>\n

Sweepstakes Services
\n<\/strong>
\nSweeppea handled POS ad reviews, winner drawing, rules compliance verification, prize acceptance, publicity and liability release, and prize delivery. It was a successful promotion for one of L.A.’s most iconic diners<\/strong> and we look forward to celebrating many more anniversaries.<\/p>\n

Objective<\/strong><\/p>\n