{"id":4596,"date":"2019-12-05T18:59:30","date_gmt":"2019-12-05T18:59:30","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=4596"},"modified":"2022-09-13T13:21:38","modified_gmt":"2022-09-13T13:21:38","slug":"win-a-uvgo-tailgating-cooler-text-to-win-sweepstakes-case-study","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/win-a-uvgo-tailgating-cooler-text-to-win-sweepstakes-case-study\/","title":{"rendered":"Win a UVGO Tailgating Cooler Text to Win Sweepstakes &#8211; Case Study"},"content":{"rendered":"<p>Phillips Distilling, one of America&#8217;s most innovative distilled spirits companies, makers of the colorful and flavorful UV brand vodkas was launching a new ready-to-drink vodka cocktail named UVGO.<\/p>\n<p>According to The Atlantic&#8217;s article &#8220;<a href=\"https:\/\/www.theatlantic.com\/health\/archive\/2019\/07\/millennials-love-canned-cocktails\/594901\/\">Canned Cocktails Give Millennials What They\u2019ve Always Desired<\/a>&#8221; sales for pre-mixed cocktails have climbed\u00a0<a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2019\/how-ready-to-drink-beverages-and-packages-are-shaking-up-the-adult-beverage-market\/\" data-omni-click=\"r'article',r'',d,r'intext',r'0',r'None'\">more than 40 percent<\/a> in the past year and Phillips Distilling&#8217;s new UVGO drink is ready to capitalize of this trend.<\/p>\n<p>The new pre-mixed canned vodka beverage was looking for a way increase market awareness and reach a Millennial target audience interested in outdoor, tailgate, camping and backyard parties.<\/p>\n<p><a href=\"https:\/\/www.phillipsdistilling.com\/\">Phillips Distilling<\/a> hired Leveret Marketing to help create a national sweepstakes campaign that would appeal to the target audience. Leveret choose to entice the audience by offering the perfect companion to the UVGO product &#8211; a high-quality <a href=\"https:\/\/www.grizzlycoolers.com\/\">Grizzly<\/a> cooler.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4598\" aria-describedby=\"caption-attachment-4598\" style=\"width: 614px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4598\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/UVGO-Tailgating-Cooler-Text-to-Win.jpg\" alt=\"UVGO Tailgating Cooler Text to Win\" width=\"624\" height=\"390\" srcset=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/UVGO-Tailgating-Cooler-Text-to-Win.jpg 624w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/UVGO-Tailgating-Cooler-Text-to-Win-570x356.jpg 570w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-4598\" class=\"wp-caption-text\">Prize: UVGO Tailgating Cooler<\/figcaption><\/figure>\n<p>To increase participation, Leveret choose a text to win style sweepstakes to capture fans on-the-go, at stores, bars and retailers.\u00a0 All the participants had to do to enter was text the word <strong>UVGO<\/strong>\u00a0 to the number <strong>65074<\/strong> and the <a href=\"https:\/\/web.sweeppea.com\/\">Sweeppea text to win<\/a> platform handled the age verification (21+), collected participant\u2019s entry information (Name, email, age and state) and drew winners.<\/p>\n<p>UVGO furthered leveraged the promotion\u2019s viral nature thru their social media channels, pushing organic brand awareness and reach.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4600\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Win-a-UVGO-Tailgating-Cooler-Text-to-Win-Sweepstakes-Life.jpg\" alt=\"Win a UVGO Tailgating Cooler Text to Win Sweepstakes - Life\" width=\"1478\" height=\"831\" srcset=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Win-a-UVGO-Tailgating-Cooler-Text-to-Win-Sweepstakes-Life.jpg 1478w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Win-a-UVGO-Tailgating-Cooler-Text-to-Win-Sweepstakes-Life-570x320.jpg 570w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Win-a-UVGO-Tailgating-Cooler-Text-to-Win-Sweepstakes-Life-768x432.jpg 768w\" sizes=\"(max-width: 1478px) 100vw, 1478px\" \/><\/p>\n<p><strong>Objective:<\/strong><\/p>\n<ul>\n<li>To build awareness for the new UVGO ready-to-drink cocktail<\/li>\n<li>To engage on-the-go customers<\/li>\n<li>To gain a database of participants to re-market offers via email.<\/li>\n<\/ul>\n<p><strong>Promotional Channels:<\/strong><\/p>\n<ul>\n<li>In-store materials at POS<\/li>\n<li>Live events<\/li>\n<li>Social Media promotion<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong><\/p>\n<ul>\n<li>Case orders increased<\/li>\n<li>Hundreds of participants entered<\/li>\n<li>New emails were collected<\/li>\n<li>A database of customers with name, age, mobile, and email was gained.<\/li>\n<\/ul>\n<p><b>Prize: <\/b>Seven (7) winners received a Tailgate Party Kit of UVGO-Branded merchandise including Two (2) Baseball Caps, Six (6) Can Coozies, Two (2) Foam Footballs, Six (6) lip balms. Approximate Retail Value (ARV) of all prize(s) combined is $1400, or $200 each.<\/p>\n<p>To get started with your own text-to-win, see\u00a0<strong>our\u00a0<a href=\"https:\/\/web.sweeppea.com\/sweepstakes-service-platform\">features<\/a>\u00a0and\u00a0<a href=\"https:\/\/web.sweeppea.com\/pricing\/\">pricing<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how Phillips Distilling&#8217;s new UVGO drink capitalizes of the ready-to-drink trend via text to win sweepatkes. See sweepatkes marketing results&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223,8],"tags":[162,113,257,256,260],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Win a UVGO Tailgating Cooler Text to Win Sweepstakes - Case Study - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"See how Phillips Distilling&#039;s new UVGO drink capitalizes of the ready-to-drink trend via text to win sweepatkes. 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