{"id":4573,"date":"2019-11-15T23:28:44","date_gmt":"2019-11-15T23:28:44","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=4573"},"modified":"2022-09-13T13:22:55","modified_gmt":"2022-09-13T13:22:55","slug":"erx-motor-park-live-event-text-to-win-sweepstakes-case-study","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/erx-motor-park-live-event-text-to-win-sweepstakes-case-study\/","title":{"rendered":"ERX Motor Park Live Event Text to Win Sweepstakes &#8211; Case Study"},"content":{"rendered":"<p>Elk River Extreme Motor Park (ERX), is the Midwest&#8217;s premier year-round motorsports facility. ERX is the only race track that offers year-round racing, including off-road and snowmobile racing, concerts, and charitable events. With so much action going on every weekend, ERX wanted to learn more about who their fans are and create new channels to communicate with them.<\/p>\n<p>ERX partnered with Sweeppea to create a summer long <a href=\"https:\/\/web.sweeppea.com\/\">text-to-win sweepstakes<\/a> with the objective of engaging fans at the facility and capturing opt-in permission based email and mobile number in exchange for\u00a0 a chance to win a 2019 Polaris RZR XP 1000 worth $17,999.<\/p>\n<p>With their <a href=\"https:\/\/web.sweeppea.com\/\">Sweeppea<\/a> account, ERX planned to use the mobile numbers collected to send <strong>text messages<\/strong> to fans with new event dates and links to online ticket purchase. Additionally, ERX would grow their email database with the sweepstakes participant emails.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4576\" aria-describedby=\"caption-attachment-4576\" style=\"width: 790px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4576\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/ERX-Ultimate-Off-Road-Text-to-Win-Sweepstakes-2019-Polaris-RZR-XP-1000.png\" alt=\"ERX Ultimate Off-Road Text to Win Sweepstakes 2019 Polaris RZR XP 1000\" width=\"800\" height=\"500\" srcset=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/ERX-Ultimate-Off-Road-Text-to-Win-Sweepstakes-2019-Polaris-RZR-XP-1000.png 800w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/ERX-Ultimate-Off-Road-Text-to-Win-Sweepstakes-2019-Polaris-RZR-XP-1000-570x356.png 570w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/ERX-Ultimate-Off-Road-Text-to-Win-Sweepstakes-2019-Polaris-RZR-XP-1000-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-4576\" class=\"wp-caption-text\">Grand Prize was a perfect promotional fit for the target audience.<\/figcaption><\/figure>\n<p>The <strong>Polaris vehicle was a perfect promotional fit<\/strong> for adrenaline loving fans. And a <strong>text-to-win sweepstakes a perfect fit for on-the-go<\/strong> stadium visitors. And to that we say&#8230;start your (marketing) engines, brummm!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4577\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/ERX-Ultimate-Off-Road-Text-to-Win-Sweepstakes-by-Sweeppea.jpg\" alt=\"ERX Ultimate Off-Road Text to Win Sweepstakes by Sweeppea\" width=\"1000\" height=\"300\" srcset=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/ERX-Ultimate-Off-Road-Text-to-Win-Sweepstakes-by-Sweeppea.jpg 1000w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/ERX-Ultimate-Off-Road-Text-to-Win-Sweepstakes-by-Sweeppea-570x171.jpg 570w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/ERX-Ultimate-Off-Road-Text-to-Win-Sweepstakes-by-Sweeppea-768x230.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>Objective<\/strong>:<\/p>\n<ul>\n<li>To gain a database of participants to re-market offers via text message and email<\/li>\n<\/ul>\n<p><strong>Promotional Channels<\/strong>:<\/p>\n<ul>\n<li>At venue<\/li>\n<li>Website<\/li>\n<li>Social Media<\/li>\n<\/ul>\n<p><strong>Outcome<\/strong>:<\/p>\n<ul>\n<li>A database of customers with name, mobile, and email was gained.<\/li>\n<\/ul>\n<p><strong>Prize(s)<\/strong>: One (1) 2019 Polaris RZR XP 1000, Four (4) weekend passes to the ERX Off-Road National (July 12-13), (1) Camping space at the ERX Off-Road National (July 12-13), $100 food and beverage voucher at the ERX Off-Road National (July 12-13), $100 FXR Racing Gift Certificate, Red Bull swag package. Approximate Retail Value (ARV) of all prize(s) combined is $19,000<\/p>\n<p>To get started with your own text-to-win, see\u00a0<strong>our\u00a0<a href=\"https:\/\/web.sweeppea.com\/sweepstakes-service-platform\">features<\/a>\u00a0and\u00a0<a href=\"https:\/\/web.sweeppea.com\/pricing\/\">pricing<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elk River Extreme Motor Park (ERX), is the Midwest&#8217;s premier year-round motorsports facility. ERX is the only race track that &#8230; <a title=\"ERX Motor Park Live Event Text to Win Sweepstakes &#8211; Case Study\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/erx-motor-park-live-event-text-to-win-sweepstakes-case-study\/\" aria-label=\"More on ERX Motor Park Live Event Text to Win Sweepstakes &#8211; Case Study\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":4575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223,116],"tags":[162,44,139,256,260],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ERX Motor Park Live Event Text to Win Sweepstakes - Case Study - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"Live event text to win sweepstakes using the Sweeppea platform helped gain a list of participant emails and mobile numbers. See how...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/erx-motor-park-live-event-text-to-win-sweepstakes-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ERX Motor Park Live Event Text to Win Sweepstakes - Case Study\" \/>\n<meta property=\"og:description\" content=\"Live event text to win sweepstakes using the Sweeppea platform helped gain a list of participant emails and mobile numbers. 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