{"id":4553,"date":"2019-11-07T20:29:47","date_gmt":"2019-11-07T20:29:47","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=4553"},"modified":"2022-09-13T13:23:02","modified_gmt":"2022-09-13T13:23:02","slug":"armour-meatballs-commissary-stores-text-to-win-sweepstakes-case-study","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/armour-meatballs-commissary-stores-text-to-win-sweepstakes-case-study\/","title":{"rendered":"Armour Meatballs Commissary Stores Text to Win Sweepstakes &#8211; Case Study"},"content":{"rendered":"<p><b>Armour &amp; Company meats <\/b>was looking to promote their frozen meatballs at commissary stores in US military installations. Amour&#8217;s shopper marketing agency the <strong>Branch 5 Marketing Collective<\/strong> leveraged Sweeppea&#8217;s <a href=\"https:\/\/web.sweeppea.com\/\">text to win sweepstakes platform<\/a> to create a point-of-sale promotion to incentivize the purchase of a second bag by offering customers a chance to win a $50 commissary gift card.<\/p>\n<p><a href=\"http:\/\/www.branch5marketing.com\/\">Branch 5 Marketing<\/a> executed a text to win style sweepstakes to capture customers on-the-go while shopping at commissary stores. To enter the sweepstakes, all the participant had to do was text the word <strong>MEATBALLS<\/strong>\u00a0to the number\u00a0<strong>65047<\/strong> to upload the purchase receipt and submit the entry form.<\/p>\n<p><b>Armour &amp; Company <\/b>offered $50.00 commissary gift cards to 25 winners and Branch 5 Marketing designed freezer door clings and in-freezer hangers that said &#8220;<em>BUY (2) ARMOUR\u00ae MEATBALLS from your Commissary in one transaction, take a photo and upload your receipt and be entered for a chance to win a $50 Commissary Gift Card &amp; get a COUPON for your next visit! 25 WINNERS will be announced. Text &#8220;<strong>MEATBALLS<\/strong> to <strong>65047<\/strong> to enter.<\/em>&#8221;<\/p>\n<p>As an additional post-entry incentive, Armour offered a <strong>$.30 instant coupon<\/strong> to all participants that entered, helping secure repeat purchases of the product.<\/p>\n<figure id=\"attachment_4560\" aria-describedby=\"caption-attachment-4560\" style=\"width: 254px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4560\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Armour-Meatballs-Text-to-Win-Sweepstakes-Thank-You-Page-Coupon-1.png\" alt=\"Armour Meatballs Text to Win Sweepstakes Thank You Page Coupon\" width=\"264\" height=\"588\" srcset=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Armour-Meatballs-Text-to-Win-Sweepstakes-Thank-You-Page-Coupon-1.png 264w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Armour-Meatballs-Text-to-Win-Sweepstakes-Thank-You-Page-Coupon-1-256x570.png 256w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><figcaption id=\"caption-attachment-4560\" class=\"wp-caption-text\">Thank You Page Coupon<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4561\" aria-describedby=\"caption-attachment-4561\" style=\"width: 277px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4561\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Armour-Meatballs-Text-to-Win-Sweepstakes-Entry-Page.jpg\" alt=\"Armour Meatballs Text to Win Sweepstakes Entry Page\" width=\"287\" height=\"589\" srcset=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Armour-Meatballs-Text-to-Win-Sweepstakes-Entry-Page.jpg 287w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Armour-Meatballs-Text-to-Win-Sweepstakes-Entry-Page-278x570.jpg 278w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/><figcaption id=\"caption-attachment-4561\" class=\"wp-caption-text\">Sweepstakes Entry Page<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4559\" aria-describedby=\"caption-attachment-4559\" style=\"width: 555px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4559\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Armour-Meatballs-Text-to-Win-Sweepstakes-Freezer-POS-ads-sweeppea.jpg\" alt=\"Armour Meatballs Text to Win Sweepstakes Freezer POS ads- sweeppea\" width=\"565\" height=\"753\" srcset=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Armour-Meatballs-Text-to-Win-Sweepstakes-Freezer-POS-ads-sweeppea.jpg 565w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Armour-Meatballs-Text-to-Win-Sweepstakes-Freezer-POS-ads-sweeppea-428x570.jpg 428w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><figcaption id=\"caption-attachment-4559\" class=\"wp-caption-text\">Freezer POS ads<\/figcaption><\/figure>\n<p><strong>Objective<\/strong>:<\/p>\n<ul>\n<li>To build awareness for Armour\u00ae Meatballs<\/li>\n<li>To increase commissary stores sales of the product<\/li>\n<li>To incentive repeat purchase by providing a saving coupon to all participants<\/li>\n<li>To gain a database of participants to re-market offers via text message and email<\/li>\n<\/ul>\n<p><strong>Promotional Channels<\/strong>:<\/p>\n<ul>\n<li>In-store materials at POS<\/li>\n<\/ul>\n<p><strong>Outcome<\/strong>:<\/p>\n<ul>\n<li>Sales number were not disclosed<\/li>\n<li>A database of customers with name, mobile, military installation and email was gained.<\/li>\n<li>Coupon redemptions were not disclosed<\/li>\n<\/ul>\n<p><strong>Prize(s)<\/strong>: Twenty-five (25) Grand Prizes &#8211; One (1) $50.00 Commissary Gift Card per winner; Approximate Retail Value (ARV) of all prize(s) combined is $1,250.00.<\/p>\n<p>To get started with your own text-to-win, see\u00a0<strong>our\u00a0<a href=\"https:\/\/web.sweeppea.com\/sweepstakes-service-platform\">features<\/a>\u00a0and\u00a0<a href=\"https:\/\/web.sweeppea.com\/pricing\/\">pricing<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Armour &amp; Company meats was looking to promote their frozen meatballs at commissary stores in US military installations. Amour&#8217;s shopper &#8230; <a title=\"Armour Meatballs Commissary Stores Text to Win Sweepstakes &#8211; Case Study\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/armour-meatballs-commissary-stores-text-to-win-sweepstakes-case-study\/\" aria-label=\"More on Armour Meatballs Commissary Stores Text to Win Sweepstakes &#8211; Case Study\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":4557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223,6,8],"tags":[59,124,257,256,260],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Armour Meatballs Commissary Stores Text to Win Sweepstakes - Case Study - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"Case Study: Armour meats was looking to promote their meatballs products. 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