{"id":4528,"date":"2019-10-25T21:09:10","date_gmt":"2019-10-25T21:09:10","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=4528"},"modified":"2022-09-13T13:23:12","modified_gmt":"2022-09-13T13:23:12","slug":"breckenridge-distillery-founders-tour-text-to-win-sweepstakes-case-study","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/breckenridge-distillery-founders-tour-text-to-win-sweepstakes-case-study\/","title":{"rendered":"Breckenridge Distillery Founder’s Tour Text to Win Sweepstakes – Case Study"},"content":{"rendered":"

Breckenridge Distillery<\/a>\u00a0was looking for a fun way to award the most loyal fans of the brand with a chance to win a once-in-a-lifetime experience to tour the facilities with the founder. Breckenridge offered the prize to 3 winners, adding to the excitement and further\u00a0incentivizing fans to engage and enter the sweepstakes.<\/p>\n

The Breckenridge Distillery, makers of the award-winning Breckenridge Bourbon Whiskey, partnered with the American Sweepstakes Company to offer a 3-day trip to Breckenridge, CO. American Sweepstakes<\/a> leveraged Sweeppea’s text to win sweepstakes platform to offer an all expenses paid trip to Breckenridge, CO and tour of the Breckenridge Distillery with founder Bryan Nolt.<\/p>\n

To increase participation, American Sweepstakes suggested a text to win style sweepstakes to capture fans on-the-go, at stores, and retailers.\u00a0 All the participants had to do to enter was text the word BDWHISKEY<\/strong>\u00a0 to the number 65074<\/strong> and the Sweeppea text to win platform <\/a>handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).<\/p>\n

Breckenridge Distillery furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach. In the end, the promotion got raised glasses and a toast to the marketing team and partners for a successful initiative.<\/p>\n

Objective:<\/strong><\/p>\n