{"id":4437,"date":"2019-08-23T19:06:48","date_gmt":"2019-08-23T19:06:48","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=4437"},"modified":"2022-09-13T13:23:40","modified_gmt":"2022-09-13T13:23:40","slug":"case-study-indianapolis-symphony-text-to-win-during-live-music-events","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/case-study-indianapolis-symphony-text-to-win-during-live-music-events\/","title":{"rendered":"Case Study: Indianapolis Symphony Text to Win During Live Music Events"},"content":{"rendered":"<p>When the Indianapolis Symphony Orchestra wanted to engage patrons, they went beyond great music with a chance to win Kroger gifts cards, tickets to soccer games and upcoming shows. The <a href=\"https:\/\/www.indianapolissymphony.org\/\">Indianapolis Symphony Orchestra<\/a> partnered with Kroger grocery stores for the Symphony on the Prairie summer concert series to engage fans and build a database of prospective patrons to re-market offers via email and text (SMS) messages.<\/p>\n<p>The Indianapolis Symphony Orchestra leveraged Sweeppea&#8217;s <strong>Text to Win platform<\/strong> to capitalize on the pre-show excitement with call-to-actions like &#8220;Text <strong>BROADWAY<\/strong> to <strong>65047<\/strong>\u00a0 within the next 15 minutes for a chance to win.&#8221;<\/p>\n<p>The ISO ran unique sweepstakes for each show, changing the call-to-action and prizes. Using Sweeppea&#8217;s <strong>Text to Win app<\/strong> they could add as many sweepkey words as desired. They could also copy the settings of past sweepstakes with one click, making the management of multiple sweepstakes quick and easy.<\/p>\n<p>Fans watching (or listening) could quickly enter the sweepstakes by sending a text message. This resulted in high participation and engagement rates.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4439\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Indianapolis-Symphony-Orchestra-Text-to-Win-Entry-Form-sweeppea.jpg\" alt=\"Indianapolis Symphony Orchestra Text to Win Entry Form -sweeppea\" width=\"1219\" height=\"863\" srcset=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Indianapolis-Symphony-Orchestra-Text-to-Win-Entry-Form-sweeppea.jpg 1219w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Indianapolis-Symphony-Orchestra-Text-to-Win-Entry-Form-sweeppea-570x404.jpg 570w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Indianapolis-Symphony-Orchestra-Text-to-Win-Entry-Form-sweeppea-768x544.jpg 768w\" sizes=\"(max-width: 1219px) 100vw, 1219px\" \/><\/p>\n<p><strong>Objective:<\/strong><\/p>\n<ul>\n<li>To build excitement and awareness for the Symphony on the Prairie summer concert series.<\/li>\n<li>To reach fans and potential customers of ISO and Kroger Grocery Stores.<\/li>\n<li>To gain a database of participants to re-market offers via text message and email.<\/li>\n<\/ul>\n<p><strong>Promotional Channels:<\/strong><\/p>\n<ul>\n<li>In-venue and pre-show screens<\/li>\n<li>Social Media promotion<\/li>\n<li>Other digital media (email, etc.)<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong><\/p>\n<ul>\n<li>Thousands of participants entered.<\/li>\n<li>New emails were collected as well.<\/li>\n<li>A database of fans with name, mobile, and email was gained.<\/li>\n<\/ul>\n<p><b>Prize per Sweepstakes:<\/b> Gift Card to Kroger, Tickets to the Indy Eleven soccer match (courtesy of <a href=\"https:\/\/www.huntington.com\/\">Huntington Bank<\/a>), Gift Card to Handel&#8217;s Homemade Ice Cream, Harry Potter and the Deathly Hallows Part 2 In Concert,\u00a0 and Passes to the new ISO Sunset Lounge from presenting sponsor Huntington Bank.<\/p>\n<p>To get started with your own text-to-win, see <strong>our <a href=\"https:\/\/web.sweeppea.com\/sweepstakes-service-platform\">features<\/a> and <a href=\"https:\/\/web.sweeppea.com\/pricing\/\">pricing<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the Indianapolis Symphony Orchestra wanted to engage patrons, they went beyond great music with a chance to win Kroger &#8230; <a title=\"Case Study: Indianapolis Symphony Text to Win During Live Music Events\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/case-study-indianapolis-symphony-text-to-win-during-live-music-events\/\" aria-label=\"More on Case Study: Indianapolis Symphony Text to Win During Live Music Events\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":4440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223,10],"tags":[162,271,44,59,87,113,260],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Indianapolis Symphony Text to Win During Live Music Events - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"Case Study: Indianapolis Symphony Orchestra Text to Win During Live Music Events. Sweepsatkes prizes, marketing channels used and participation results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/case-study-indianapolis-symphony-text-to-win-during-live-music-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Indianapolis Symphony Text to Win During Live Music Events\" \/>\n<meta property=\"og:description\" content=\"Case Study: Indianapolis Symphony Orchestra Text to Win During Live Music Events. Sweepsatkes prizes, marketing channels used and participation results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/web.sweeppea.com\/blog\/case-study-indianapolis-symphony-text-to-win-during-live-music-events\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweeppea Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sweeppeacom\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-23T19:06:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T13:23:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Indianapolis-Symphony-Orchestra-Text-to-Win-Live-Events-sweeppea.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1198\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sweeppea\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sweeppea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/web.sweeppea.com\/blog\/case-study-indianapolis-symphony-text-to-win-during-live-music-events\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/case-study-indianapolis-symphony-text-to-win-during-live-music-events\/\"},\"author\":{\"name\":\"Sweeppea\",\"@id\":\"https:\/\/web.sweeppea.com\/blog\/#\/schema\/person\/cef7efb543dac8fc987889d8fe573476\"},\"headline\":\"Case Study: Indianapolis Symphony Text to Win During Live Music Events\",\"datePublished\":\"2019-08-23T19:06:48+00:00\",\"dateModified\":\"2022-09-13T13:23:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/case-study-indianapolis-symphony-text-to-win-during-live-music-events\/\"},\"wordCount\":315,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/#organization\"},\"keywords\":[\"case study\",\"concert promotion ideas\",\"Marketing\",\"Mobile Marketing\",\"SMS Marketing\",\"Text To Win\",\"Text To Win Sweepstakes\"],\"articleSection\":[\"Case Studies - Text To Win\",\"Text To Win\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/web.sweeppea.com\/blog\/case-study-indianapolis-symphony-text-to-win-during-live-music-events\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/web.sweeppea.com\/blog\/case-study-indianapolis-symphony-text-to-win-during-live-music-events\/\",\"url\":\"https:\/\/web.sweeppea.com\/blog\/case-study-indianapolis-symphony-text-to-win-during-live-music-events\/\",\"name\":\"Case Study: Indianapolis Symphony Text to Win During Live Music Events - Sweeppea Blog\",\"isPartOf\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/#website\"},\"datePublished\":\"2019-08-23T19:06:48+00:00\",\"dateModified\":\"2022-09-13T13:23:40+00:00\",\"description\":\"Case Study: Indianapolis Symphony Orchestra Text to Win During Live Music Events. 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