{"id":4358,"date":"2019-09-20T09:00:30","date_gmt":"2019-09-20T09:00:30","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=4358"},"modified":"2022-09-13T13:23:25","modified_gmt":"2022-09-13T13:23:25","slug":"case-study-running-a-sweepstakes-for-a-local-service-based-business","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/case-study-running-a-sweepstakes-for-a-local-service-based-business\/","title":{"rendered":"Case Study: Running a Sweepstakes for a Local Service-Based Business"},"content":{"rendered":"<p>It&#8217;s not easy getting attention as a local, service-based business. Auto mechanic shops, plumbers, A\/C repair, nail salons and others compete to get in front of new customers, either online or in-person. A Jiffy Lube location, although part of a chain, is no different.<\/p>\n<p>So how did it get attention? With a text sweepstakes offering a chance to win new brakes!<\/p>\n<p>Jiffy Lube in Sacramento, California wanted to generate buzz with new and existing customers, while reminding them that their local Jiffy Lube offers more than oil changes.<\/p>\n<p>They asked customers and prospects to text &#8220;JIFFYLUBE&#8221; to 65047 for a chance to win new brakes and generated hundreds of entries. In the end, they awarded 3 grand prizes of new brake installations.<\/p>\n<p><strong>Objective:<\/strong><\/p>\n<ul>\n<li>To build excitement and awareness for Jiffy Lube services in Sacramento.<\/li>\n<li>To reach fans and potential customers in need of auto services.<\/li>\n<li>To gain a database of participants to re-market offers via text message and email.<\/li>\n<\/ul>\n<p><strong>Promotional Channels:<\/strong><\/p>\n<ul>\n<li>In-store materials and flyers<\/li>\n<li>Social Media promotion<\/li>\n<li>Other digital media (email, etc.)<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong><\/p>\n<ul>\n<li>Hundreds of participants entered.<\/li>\n<li>New emails were collected, as well as information on whether they&#8217;ve used Jiffy Lube before.<\/li>\n<li>A database of fans with name, mobile, and email was gained.<\/li>\n<\/ul>\n<p><b>Prize per Sweepstakes:<\/b> Three (3) Grand Prizes &#8211; New brakes (and rotors if needed) for two axles. All premium brake parts provided by and installed by Jiffy Lube for a passenger vehicle, truck or van.<\/p>\n<p>To get started with your own text-to-win, see\u00a0<strong>our\u00a0<a href=\"https:\/\/web.sweeppea.com\/sweepstakes-service-platform\">features<\/a>\u00a0and\u00a0<a href=\"https:\/\/web.sweeppea.com\/pricing\/\">pricing<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s not easy getting attention as a local, service-based business. Auto mechanic shops, plumbers, A\/C repair, nail salons and others &#8230; <a title=\"Case Study: Running a Sweepstakes for a Local Service-Based Business\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/case-study-running-a-sweepstakes-for-a-local-service-based-business\/\" aria-label=\"More on Case Study: Running a Sweepstakes for a Local Service-Based Business\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":4455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223],"tags":[162,44,59,257,260],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Running a Sweepstakes for a Local Service-Based Business - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"It&#039;s not easy getting attention as a local, service-based business. See how one auto service shop did it with a text sweepstakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/case-study-running-a-sweepstakes-for-a-local-service-based-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Running a Sweepstakes for a Local Service-Based Business\" \/>\n<meta property=\"og:description\" content=\"It&#039;s not easy getting attention as a local, service-based business. 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