{"id":3703,"date":"2018-09-07T09:00:49","date_gmt":"2018-09-07T09:00:49","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=3703"},"modified":"2022-09-13T14:14:54","modified_gmt":"2022-09-13T14:14:54","slug":"hippeas-targets-modern-hippies-with-text-to-win","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/hippeas-targets-modern-hippies-with-text-to-win\/","title":{"rendered":"HIPPEAS Targets Modern Hippies with \u201cSummer of Love\u201d Text to Win"},"content":{"rendered":"<p>HIPPEAS asked fans to \u201cgive peas a chance\u201d during its Summer of Love text to win. This promotion hit the bullseye for the brand\u2019s positioning and is a great example of how to offer prizes that align with your target market.<\/p>\n<p>That target market is the modern-day hippie. HIPPEAS (see what they did there?) offers organic chickpea puffs, a healthy snack option that is also vegan, and targets health-conscious consumers who value authenticity.<\/p>\n<p>So it makes sense to offer tickets to a music festival like Wanderlust, which includes music, healthy food, yoga and outdoor adventures.<\/p>\n<p>The original Summer of Love happened in 1967, when 100,000 young hippies gathered in San Francisco to celebrate the alternative youth culture of the time.<\/p>\n<p>This Summer of Love offered a chance to win tickets and was a success for the brand. All fans had to do to enter was text the word HIPPEAS to the number 65047. Sweeppea did the rest.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-3705\" title=\"HIPPEAS Targets Modern Hippies with \u201cSummer of Love\u201d Text to Win\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/HIPPEAS-sweepstakes-570x570.jpg\" alt=\"Hippeas snack brand uses text to win\" width=\"570\" height=\"570\" srcset=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/HIPPEAS-sweepstakes-570x570.jpg 570w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/HIPPEAS-sweepstakes-150x150.jpg 150w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/HIPPEAS-sweepstakes-768x768.jpg 768w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/HIPPEAS-sweepstakes.jpg 1080w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\n<p><strong>Objective:<\/strong><\/p>\n<ul>\n<li>To build excitement and awareness for the brand<\/li>\n<li>To gain a database of participants to re-market offers via text message and email.<\/li>\n<\/ul>\n<p><strong>Promotional Channels:<\/strong><\/p>\n<ul>\n<li>Media publicity<\/li>\n<li>Social Media promotion<\/li>\n<li>Billboards<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong><\/p>\n<ul>\n<li>The brand boosted awareness and built a list of mobile participants<\/li>\n<\/ul>\n<p><strong>Prize:<\/strong>\u00a0Winners received two (2) tickets to the Wanderlust Music Festival, airfare, 3-nights hotel accommodation, a $250 gift card to stock up on HIPPEAS supplies, and HIPPEAS Summer of Love festival gear.<\/p>\n<p>To get started with your own text-to-win, see our <a href=\"https:\/\/web.sweeppea.com\/sweepstakes-service-platform\">features<\/a> and <a href=\"https:\/\/web.sweeppea.com\/pricing\/\">pricing<\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HIPPEAS asked fans to \u201cgive peas a chance\u201d during its Summer of Love text to win. This promotion hit the &#8230; <a title=\"HIPPEAS Targets Modern Hippies with \u201cSummer of Love\u201d Text to Win\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/hippeas-targets-modern-hippies-with-text-to-win\/\" aria-label=\"More on HIPPEAS Targets Modern Hippies with \u201cSummer of Love\u201d Text to Win\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":3704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223],"tags":[317,295,188],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HIPPEAS Targets Modern Hippies with \u201cSummer of Love\u201d Text to Win - Sweeppea Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/hippeas-targets-modern-hippies-with-text-to-win\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HIPPEAS Targets Modern Hippies with \u201cSummer of Love\u201d Text to Win\" \/>\n<meta property=\"og:description\" content=\"HIPPEAS asked fans to \u201cgive peas a chance\u201d during its Summer of Love text to win. This promotion hit the ... 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