{"id":3698,"date":"2018-08-31T09:00:44","date_gmt":"2018-08-31T09:00:44","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=3698"},"modified":"2022-09-13T14:15:01","modified_gmt":"2022-09-13T14:15:01","slug":"consumer-product-text-to-win-game-day","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/consumer-product-text-to-win-game-day\/","title":{"rendered":"Sara Lee\u00ae Wins on Game Day with its Text to Win"},"content":{"rendered":"<p>Sara Lee\u00ae Premium Meats wanted to increase awareness and boost sales during football season and just before the Super Bowl. Through its agency, The Wilson Group, Sweeppea hosted the Game Day Sweepstakes text to win for the brand, offering tickets to a Chicago football game.<\/p>\n<p>The text to win was promoted in store and through digital media. Also, all participants received a coupon as a Thank You for participating.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3700 size-large\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/consumer-product-text-to-win-coupon-e1534517772863-570x253.png\" alt=\"Consumer product offers coupon to participants\" width=\"570\" height=\"253\" srcset=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/consumer-product-text-to-win-coupon-e1534517772863-570x253.png 570w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/consumer-product-text-to-win-coupon-e1534517772863-768x340.png 768w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/consumer-product-text-to-win-coupon-e1534517772863.png 1977w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\n<p><strong>Objective<\/strong>:<\/p>\n<ul>\n<li>To promote the brand and build excitement during a high sales period<\/li>\n<li>To gain a database of participants to re-market sponsor\u2019s offers via text message and emails<\/li>\n<\/ul>\n<p><strong>Promotional Channels<\/strong>:<\/p>\n<ul>\n<li>In-store displays<\/li>\n<li>Social Media and online promotion<\/li>\n<\/ul>\n<p><strong>Outcome<\/strong>:<\/p>\n<ul>\n<li>Increased awareness and a boost in sales as participants used the coupons provided.<\/li>\n<\/ul>\n<p><strong>Prize<\/strong>: Two (2) tickets to a major football game in Chicago, IL, with approximate retail value (ARV) of $400.<\/p>\n<p>To target consumers with your own text-to-win, see our <a href=\"https:\/\/web.sweeppea.com\/sweepstakes-service-platform\">features<\/a> and <a href=\"https:\/\/web.sweeppea.com\/pricing\/\">pricing<\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sara Lee\u00ae Premium Meats wanted to increase awareness and boost sales during football season and just before the Super Bowl. &#8230; <a title=\"Sara Lee\u00ae Wins on Game Day with its Text to Win\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/consumer-product-text-to-win-game-day\/\" aria-label=\"More on Sara Lee\u00ae Wins on Game Day with its Text to Win\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":3699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223],"tags":[317,210,113],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sara Lee\u00ae Wins on Game Day with its Text to Win - Sweeppea Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/consumer-product-text-to-win-game-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sara Lee\u00ae Wins on Game Day with its Text to Win\" \/>\n<meta property=\"og:description\" content=\"Sara Lee\u00ae Premium Meats wanted to increase awareness and boost sales during football season and just before the Super Bowl. ... 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