{"id":3634,"date":"2018-07-24T10:54:20","date_gmt":"2018-07-24T10:54:20","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=3634"},"modified":"2021-07-06T03:09:53","modified_gmt":"2021-07-06T03:09:53","slug":"the-pros-cons-of-working-with-a-celebrity-on-a-text-sweepstakes","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/the-pros-cons-of-working-with-a-celebrity-on-a-text-sweepstakes\/","title":{"rendered":"The Pros &#038; Cons of Working With a Celebrity on a Text Sweepstakes"},"content":{"rendered":"<p>Celebrities and brands love positive press. In fact, that&#8217;s what makes a celebrity endorsement such a popular method of improving visibility for a <strong>text sweepstakes<\/strong> promotion.<\/p>\n<p>Here are the pros and cons of involving a celebrity in your promotion and some tips on how to do it successfully.<\/p>\n<p>There are many benefits to including a celebrity in your next text to win. Namely, you can:<\/p>\n<ul>\n<li><strong>Improve the profile of your brand by adding star power.<\/strong> If you&#8217;re brand is a little-known company or recent startup, hiring a celebrity to endorse your promotion can give you the recognition that you need to go mainstream.<\/li>\n<li><strong>Tap into the celebrity&#8217;s audience.<\/strong> Attract new customers that you wouldn&#8217;t have had access to without the celebrity endorsement.<\/li>\n<\/ul>\n<p>Here are a few tips to make sure that your text sweepstakes goes as planned:<\/p>\n<h2>Choose an Appropriate Celebrity for the Promotion<\/h2>\n<p>In the same way that you want to make sure that you select prizes that match your brand, it&#8217;s also important that you choose the right celebrity to endorse your promotion.<\/p>\n<p>For example, if your brand is sports-related, you would likely benefit from hiring a star athlete to promote your text sweepstakes. On the other hand, a reality star wouldn&#8217;t make much sense given the fact that the star&#8217;s audience probably isn&#8217;t all that interested in your products.<\/p>\n<p><strong>Also Read:\u00a0<a href=\"https:\/\/web.sweeppea.com\/blog\/sweepstakes-prizes-bigger-isnt-always-better\/\">Sweepstakes Prizes: Why Bigger Isn\u2019t Always Better<\/a><\/strong><\/p>\n<h2>When to Include the Celebrity<\/h2>\n<p>Now that you&#8217;ve decided which celebrity you want to involve in your text sweepstakes, the next question becomes when they should be included in the promotion. You&#8217;ll need to decide if you want them to appear as a part of the prize or simply in the advertising for the campaign.<\/p>\n<p>However, you should also be aware of the cons of hiring a celebrity:<\/p>\n<ul>\n<li><strong>The celebrity&#8217;s reputation can impact your brand.<\/strong> If the celebrity gets into trouble, your brand becomes collateral damage. Make sure that you thoroughly review the celebrity&#8217;s history to ensure that there aren&#8217;t any brand safety issues. You should also make sure that you have a contingency plan in place to protect your brand in the event that a scandal arises.<\/li>\n<li><strong>Star power can overshadow your brand.<\/strong> Stay in control over your brand by making sure that the celebrity sticks to the message that you&#8217;re trying to convey.<\/li>\n<\/ul>\n<p>Above all, working with a celebrity on a text sweepstakes can deliver exceptional results for your business. Be sure to manage the associated risks and plan your campaign carefully so that you\u2019re alway in control.<\/p>\n<p><strong>Build a loyal following for your brand with a text to win from Sweeppea! To get started now, <a href=\"https:\/\/web.sweeppea.com\/sweepstakes-service-platform\">see features<\/a> and <a href=\"https:\/\/web.sweeppea.com\/pricing\/\">pricing<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrities and brands love positive press. In fact, that&#8217;s what makes a celebrity endorsement such a popular method of improving &#8230; <a title=\"The Pros &#038; Cons of Working With a Celebrity on a Text Sweepstakes\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/the-pros-cons-of-working-with-a-celebrity-on-a-text-sweepstakes\/\" aria-label=\"More on The Pros &#038; Cons of Working With a Celebrity on a Text Sweepstakes\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":5132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[394,395,254,286],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Pros &amp; Cons of Working With a Celebrity on a Text Sweepstakes - Sweeppea Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/the-pros-cons-of-working-with-a-celebrity-on-a-text-sweepstakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pros &amp; Cons of Working With a Celebrity on a Text Sweepstakes\" \/>\n<meta property=\"og:description\" content=\"Celebrities and brands love positive press. 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