{"id":3628,"date":"2018-07-27T09:00:42","date_gmt":"2018-07-27T09:00:42","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=3628"},"modified":"2022-09-13T14:08:57","modified_gmt":"2022-09-13T14:08:57","slug":"text-sweepstakes-for-the-win-in-concert-marketing","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/text-sweepstakes-for-the-win-in-concert-marketing\/","title":{"rendered":"Text Sweepstakes for the Win in Concert Marketing"},"content":{"rendered":"<p>Matchbox Twenty and the Counting Crows are touring together to sing to their longtime fans around the country. And one of the ways their building excitement during the tour is by running text sweepstakes with ticket giveaways.<\/p>\n<p>Sweeppea\u2019s text to win platform made it easy with the last sweepstakes for the show at the Jiffy Lube Live amphitheater\u00a0in DC. All fans had to do to enter was text the word MTCC to the number 65047 for a chance to win.<\/p>\n<p>Concert marketers self-managed the promotion, used our winner picker tool to <a href=\"https:\/\/web.sweeppea.com\/blog\/how-to-draw-winners-automatically-for-your-text-to-win\/\">automatically draw winners for the text to win<\/a> and ran a successful campaign overall.<\/p>\n<p><strong>Objective:<\/strong><\/p>\n<ul>\n<li>To promote the tour leading up to the show date<\/li>\n<li>To build excitement and awareness<\/li>\n<li>To gain a database of participants to re-market offers via text message and email<\/li>\n<\/ul>\n<p><strong>Promotional Channels:<\/strong><\/p>\n<ul>\n<li>TV channel spots<\/li>\n<li>Social Media promotion<\/li>\n<li>Local billboard advertising<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong><\/p>\n<ul>\n<li>Hundreds of participants entered<\/li>\n<li>Hundreds of new emails were collected<\/li>\n<\/ul>\n<p><strong>Prize<\/strong>: Five winners each received two (2) tickets to see the show.<\/p>\n<p>Want to start your own text to win? See our <a href=\"https:\/\/web.sweeppea.com\/sweepstakes-service-platform\">features<\/a> and <a href=\"https:\/\/web.sweeppea.com\/pricing\/\">pricing<\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matchbox Twenty and the Counting Crows are touring together to sing to their longtime fans around the country. And one &#8230; <a title=\"Text Sweepstakes for the Win in Concert Marketing\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/text-sweepstakes-for-the-win-in-concert-marketing\/\" aria-label=\"More on Text Sweepstakes for the Win in Concert Marketing\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":3629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223],"tags":[393,271,286,329,375],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Text Sweepstakes for the Win in Concert Marketing - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"Concert marketers for Matchbox Twenty &amp; Counting Crows used text sweepstakes to build excitement and give away tickets during the tour.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/text-sweepstakes-for-the-win-in-concert-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Text Sweepstakes for the Win in Concert Marketing\" \/>\n<meta property=\"og:description\" content=\"Concert marketers for Matchbox Twenty &amp; Counting Crows used text sweepstakes to build excitement and give away tickets during the tour.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/web.sweeppea.com\/blog\/text-sweepstakes-for-the-win-in-concert-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweeppea Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sweeppeacom\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-27T09:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T14:08:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/text-to-win-for-concert-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1427\" \/>\n\t<meta property=\"og:image:height\" content=\"297\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sweeppea\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sweeppea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/web.sweeppea.com\/blog\/text-sweepstakes-for-the-win-in-concert-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/text-sweepstakes-for-the-win-in-concert-marketing\/\"},\"author\":{\"name\":\"Sweeppea\",\"@id\":\"https:\/\/web.sweeppea.com\/blog\/#\/schema\/person\/cef7efb543dac8fc987889d8fe573476\"},\"headline\":\"Text Sweepstakes for the Win in Concert Marketing\",\"datePublished\":\"2018-07-27T09:00:42+00:00\",\"dateModified\":\"2022-09-13T14:08:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/text-sweepstakes-for-the-win-in-concert-marketing\/\"},\"wordCount\":190,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/#organization\"},\"keywords\":[\"concert marketing\",\"concert promotion ideas\",\"Text Sweepstakes\",\"text sweepstakes case study\",\"text to win concert promotion\"],\"articleSection\":[\"Case Studies - 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