{"id":3441,"date":"2018-05-10T22:53:22","date_gmt":"2018-05-10T22:53:22","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=3441"},"modified":"2022-09-13T13:28:55","modified_gmt":"2022-09-13T13:28:55","slug":"wusa-9-hersheypark-text-to-win-sweepstakes","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/wusa-9-hersheypark-text-to-win-sweepstakes\/","title":{"rendered":"WUSA 9 and Hersheypark Text to Win Sweepstakes"},"content":{"rendered":"

When Hersheypark, a family theme park in Hershey, Pennsylvania, wanted to build excitement and increase ticket sales, they used Sweeppea\u2019s text to win sweepstakes platform for the campaign. With the help of their media partner, WUSA-9 TV Station, Herseypark offered a chance to win tickets by simply texting the word HERSHEY to the number 65047 to enter. In return, they got a mobile subscriber database and extra exposure on TV and on mobile.<\/p>\n

Objective<\/strong>:<\/p>\n

\u2022 To promote and build excitement around the park and its new attractions
\n\u2022 To increase ticket sales
\n\u2022 To gain a database of participants to re-market their offers via text and email<\/p>\n

Promotional Channels<\/strong>:<\/p>\n

\u2022 Mentions and spots on WUSA-9 TV
\n\u2022 Social Media promotion
\n\u2022 Local billboard advertising<\/p>\n

Outcome<\/strong>:<\/p>\n

\u2022 Hundreds of participants entered.
\n\u2022 Hundreds of new emails were collected.<\/p>\n

Prize<\/strong>: Five (5) Winners will each receive Four (4) tickets to Hersheypark.<\/p>\n

Want to get started with your own text-to-win? See our features<\/a> and pricing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Hersheypark, a family theme park in Hershey, Pennsylvania, wanted to build excitement and increase ticket sales, they used Sweeppea\u2019s … Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":3442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223],"tags":[44,50,139,130,113,282],"yoast_head":"\nWUSA 9 and Hersheypark Text to Win Sweepstakes - Sweeppea Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/wusa-9-hersheypark-text-to-win-sweepstakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WUSA 9 and Hersheypark Text to Win Sweepstakes\" \/>\n<meta property=\"og:description\" content=\"When Hersheypark, a family theme park in Hershey, Pennsylvania, wanted to build excitement and increase ticket sales, they used Sweeppea\u2019s ... 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