{"id":3214,"date":"2017-12-12T20:59:47","date_gmt":"2017-12-12T20:59:47","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=3214"},"modified":"2022-10-05T14:48:06","modified_gmt":"2022-10-05T14:48:06","slug":"shouldnt-ignore-gen-x-sms-sweepstakes","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/shouldnt-ignore-gen-x-sms-sweepstakes\/","title":{"rendered":"Why You Shouldn’t Ignore Gen X in Your SMS Sweepstakes"},"content":{"rendered":"

Are you marketing to Generation X with your SMS sweepstakes <\/strong>and other promotions? If not, you\u2019re not alone. Somewhere along the way, marketers skipped them and went from Baby Boomers to now focusing nearly all of their efforts on Millennials.<\/p>\n

Generation X generally refers to people born in the 1960s and 1970s. Although these consumers are in their prime earning years, from late-30s to mid-50s, this age group isn’t being targeted very much.<\/p>\n

This is a big mistake for brands because Gen Xers actually bring in a lot of revenue given their stellar stats as a consumer group. Here are a few of the top reasons why you shouldn\u2019t ignore Gen X in your SMS sweepstakes.<\/p>\n

1. They\u2019re 65 Million Strong<\/h2>\n

While Generation X might not be as large as Baby Boomers and Millennials in terms of numbers, they’re still quite a large group. Pew Research found that there are 65 million Xers as compared to 77 million Baby Boomers and 83 million Millennials.<\/p>\n

2. They\u2019re Tech Savvy<\/h2>\n

Generation X experienced early adulthood before smartphones and the internet became the norm. As a result, they still consume traditional media. According to Forrester Research, 48% still listen to the radio, 62% read newspapers and 85% have favorite TV shows.<\/p>\n

However, they do adopt new technology at a much higher rate then Baby Boomers and are comfortable with email, as well. A survey by Millward Brown Digital found 60% use a smartphone every day and 75% use social networks regularly.<\/p>\n

This means you can promote your text to win to this market through traditional channels, while also providing the convenience of text. We also suggest using a web form to collect emails from them for email marketing.<\/p>\n

Also Read: Why SMS Marketing is Also Key to Reaching Millennials<\/strong><\/p>\n

3. They\u2019re Homeowners<\/h2>\n

Gen X has a home ownership rate of approximately 82%, according to research from MetLife. Unlike Millennials, they’re also well-established in their careers and family life, which creates more opportunities for them to spend their disposable income with your business.<\/p>\n

4. They\u2019re Loyal to Brands<\/h2>\n

According to eMarketer, Xers have the highest rate of brand loyalty in comparison to other generations at 70%. That’s great news. Because if you use your SMS sweepstakes to introduce them to your business and they have a good experience, there’s a much higher chance they’re likely to stick around and become loyal customers.<\/p>\n

Reach this market with your SMS sweepstakes through Sweeppea. To get started now, see features<\/a> and pricing<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you marketing to Generation X with your SMS sweepstakes and other promotions? If not, you\u2019re not alone. Somewhere along … Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":5126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[341,339,340,342,124,113],"yoast_head":"\nWhy You Shouldn't Ignore Gen X in Your SMS Sweepstakes - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"Are you marketing to Generation X with your SMS sweepstakes and other promotions? If not, you\u2019re not alone. 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