{"id":2559,"date":"2017-04-11T07:57:32","date_gmt":"2017-04-11T07:57:32","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=2559"},"modified":"2022-09-13T13:58:05","modified_gmt":"2022-09-13T13:58:05","slug":"sweepstakes-prizes-bigger-isnt-always-better","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/sweepstakes-prizes-bigger-isnt-always-better\/","title":{"rendered":"Sweepstakes Prizes: Why Bigger Isn’t Always Better"},"content":{"rendered":"

When it comes to sweepstakes prizes, you may be tempted to try to exceed expectations. After all, who wouldn’t want to win a crazy awesome prize?<\/span>
\n<\/span><\/p>\n

But as it turns out, a recent study found that going all out isn’t want people really want or need from your brand.<\/span>
\n<\/span><\/p>\n

Here are 3\u00a0reasons why bigger isn’t always better when it comes to sweepstakes prizes.<\/span><\/p>\n

Customers Don’t Want the Burden of a Huge Prize<\/strong><\/h2>\n

Before you select a sweepstakes prize, consider how it will affect your sweepstakes winners.<\/span>
\n<\/span><\/p>\n

Will they have to pay a tax bill in order to claim it?<\/span>
\n<\/span><\/p>\n

Will it require them to rearrange their schedules or travel in order to enjoy it?<\/span>
\n<\/span><\/p>\n

If a prize is too expensive or too difficult to claim, your participants are more likely to decline it.\u00a0<\/span>Worse, they might not even enter the sweepstakes in the first place.<\/span>
\n<\/span><\/p>\n

In fact, when consumers were asked if they were more likely to enter for a prize of $100,000 versus $10,000, the larger prize only gained\u00a05% more responses, according to a study by Hello World.<\/span><\/p>\n

Bigger Prizes Take More Effort<\/strong><\/h2>\n

Most consumers think if there is a huge prize being offered, it’ll be harder to win as well as claim.<\/span>
\n<\/span><\/p>\n

So while people enjoy the possibility of winning a big prize, they don’t want to expend a lot of effort to win it or to claim it.<\/span><\/p>\n

Free products or services under $1,000 are considered more attainable. Combine this with a high odds of winning and your fans are more likely to enter with the hope of really winning.<\/span><\/p>\n

Sweepstakes Prizes Should Be Highly Targeted\u00a0<\/strong><\/h2>\n

Before you put your next sweepstakes into action, also consider whether the prize you’ve selected is the best option for your audience. <\/span><\/p>\n

Is it relevant to your brand? Does it appeal to your audience and their demographics (income, age, etc.)? It\u2019s not as simple as picking the biggest or trendiest product. And putting a little thought into this can really boost the outcome.<\/p>\n

By selecting the right sweepstakes prize, you can maximize the success of your promotion and ensure your winners are truly satisfied.<\/p>\n

Ready to set up an SMS sweepstakes?\u00a0<\/strong>Reserve Your Sweepskey<\/span> now to get started in under 10 minutes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to sweepstakes prizes, you may be tempted to try to exceed expectations. After all, who wouldn’t want … Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":2571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[124,254,255],"yoast_head":"\nSweepstakes Prizes: Why Bigger Isn't Always Better - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"When it comes to sweepstakes prizes, you may be tempted to exceed expectations. Who wouldn't want to win an awesome prize? 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