{"id":2452,"date":"2017-03-14T21:53:02","date_gmt":"2017-03-14T21:53:02","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=2452"},"modified":"2022-09-13T13:59:32","modified_gmt":"2022-09-13T13:59:32","slug":"vallarta-supermarkets-offers-big-game-house-party-text-win-sweepstakes","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/vallarta-supermarkets-offers-big-game-house-party-text-win-sweepstakes\/","title":{"rendered":"Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes on Power 106 FM"},"content":{"rendered":"<p>Vallarta Supermarkets offered the makings of a great party during football season and killed it with their sweepstakes.<\/p>\n<p>The prize was a Big Game House Party with a live DJ, a high-end BBQ grill, a flat-screen TV and a $300 gift card.<\/p>\n<p>Running their sweep as a text-to-win made it easy to promote it on the radio. The DJs at Power 106 mentioned it on air and through social media. The company also promoted it through their own social channels and with advertising.<\/p>\n<p><strong>Objectives<\/strong>:<\/p>\n<ul>\n<li>To create a fun and engaging text-to-win sweepstakes to promote Vallarta Supermarkets<\/li>\n<li>To boost excitement for the \u201cBig Game\u201d and offer Vallarta Supermarket as THE place for all tailgating needs<\/li>\n<li>To share a Vallarta Supermarkets video commercial with all participants<\/li>\n<li>To build a database of participants for future marketing offers via text message and email.<\/li>\n<\/ul>\n<p><strong>Promotional Channels<\/strong>:<\/p>\n<ul>\n<li>On-air advertising<\/li>\n<li>Targeted digital<\/li>\n<li>Social Media ads<\/li>\n<\/ul>\n<p><strong>Outcome<\/strong>:<\/p>\n<ul>\n<li>Thousands of participants entered.<\/li>\n<li>Video received a 5% click-thru rate.<\/li>\n<li>Thousands of new emails collected.<\/li>\n<\/ul>\n<p><strong>Prize<\/strong>: The Grand Prize Big Game House Party included a 60\u201d HDTV, $300 Vallarta Supermarket Gift Card, BBQ Grill and a Live DJ.<\/p>\n<p><em>Reserve Your Sweepkey<\/em>\u00a0now to get your own campaign started as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vallarta Supermarkets offered the makings of a great party during football season and killed it with their sweepstakes. The prize &#8230; <a title=\"Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes on Power 106 FM\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/vallarta-supermarkets-offers-big-game-house-party-text-win-sweepstakes\/\" aria-label=\"More on Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes on Power 106 FM\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223],"tags":[59,124,130,113,188],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes on Power 106 FM - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"Vallarta Supermarkets killed it during football season by promoting their Big Game House Party Text-to-Win Sweepstakes on radio and through social.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/vallarta-supermarkets-offers-big-game-house-party-text-win-sweepstakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes on Power 106 FM\" \/>\n<meta property=\"og:description\" content=\"Vallarta Supermarkets killed it during football season by promoting their Big Game House Party Text-to-Win Sweepstakes on radio and through social.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/web.sweeppea.com\/blog\/vallarta-supermarkets-offers-big-game-house-party-text-win-sweepstakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweeppea Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sweeppeacom\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-14T21:53:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T13:59:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/supermarket-text-to-win.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sweeppea\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sweeppea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/web.sweeppea.com\/blog\/vallarta-supermarkets-offers-big-game-house-party-text-win-sweepstakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/vallarta-supermarkets-offers-big-game-house-party-text-win-sweepstakes\/\"},\"author\":{\"name\":\"Sweeppea\",\"@id\":\"https:\/\/web.sweeppea.com\/blog\/#\/schema\/person\/cef7efb543dac8fc987889d8fe573476\"},\"headline\":\"Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes on Power 106 FM\",\"datePublished\":\"2017-03-14T21:53:02+00:00\",\"dateModified\":\"2022-09-13T13:59:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/vallarta-supermarkets-offers-big-game-house-party-text-win-sweepstakes\/\"},\"wordCount\":207,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/#organization\"},\"keywords\":[\"Mobile Marketing\",\"SMS Sweepstakes\",\"Sweepstakes\",\"Text To Win\",\"Text To Win Campaign\"],\"articleSection\":[\"Case Studies - 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