{"id":2443,"date":"2017-02-28T22:10:05","date_gmt":"2017-02-28T22:10:05","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=2443"},"modified":"2022-09-13T14:10:46","modified_gmt":"2022-09-13T14:10:46","slug":"value-text-subscriber-list","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/value-text-subscriber-list\/","title":{"rendered":"What Is the Value of Your Text Subscriber List?"},"content":{"rendered":"<p><strong>A Mobile Subscriber Is Worth Way More Than an Email\u00a0<\/strong><b>Subscriber<\/b><span style=\"font-weight: 400;\">Your text subscriber list is a valuable asset and should be treated as such. But just how valuable is it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use text (SMS) marketing for your business, you need to know these numbers. Here\u2019s how to determine the value of your text subscriber list.<\/span><\/p>\n<h3><strong>What Factors Affect Text Subscriber List Value?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The factors that affect text subscriber list value include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales \/ profit per sale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lifetime text subscriber value<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your list of 3,000 subscribers (with 95% open rate) is more valuable than a larger email list. That\u2019s because the <\/span><a href=\"http:\/\/mobilemarketingwatch.com\/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866\/\"><span style=\"font-weight: 400;\">text message open rate is 98%<\/span><\/a><span style=\"font-weight: 400;\"> while the email open rate is just <\/span><a href=\"https:\/\/mailchimp.com\/resources\/research\/email-marketing-benchmarks\/\"><span style=\"font-weight: 400;\">17.85% for the marketing and advertising industry<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to get an equivalent 3,000 subscribers to read your message, you\u2019d have to have larger email list, with say 30,000 email subscribers and a 10% open rate.\u00a0<\/span><\/p>\n<h3><strong>Calculating the Value of Each Text Subscriber<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In marketing, the value of each text subscriber determines the success of your marketing campaign. In simple terms, the value of a text subscriber is: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>What each text subscriber is worth to you in dollars and cents.<\/b><span style=\"font-weight: 400;\"> A text subscriber could translate to a specific sales amount for your business or have a brand awareness value assigned. <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For ex. Send a $5 Off $25 text coupon and if 10% of 3,000 subscribers use it, your sales would be $6,000 from one text message.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>What it costs to get a new text subscriber.<\/b><span style=\"font-weight: 400;\"> This would be the amount of money that it costs to run a text-to-win campaign, including overhead, divided by the number of text subscribers that a campaign brings in. <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For example, with Sweeppea, a text-to-win sweeps can cost as little as $999 to run for one month and can bring in 5,000 participants. In this case, the cost to acquire each participant is $.20 cents. To this, you can add any promotional costs. Psst! Here&#8217;s how to <a href=\"https:\/\/web.sweeppea.com\/blog\/promote-text-win-free-sort-free\/\">promote your sweep for free.<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you figure out what these numbers are, you can plug them into an equation to help you determine the value of your text subscriber list overall. If you need help with figuring this out, <\/span><a href=\"https:\/\/web.sweeppea.com\/contact-us\/\"><span style=\"font-weight: 400;\">send us a message<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to get your text-to-win sweeps started? <\/span><em>Reserve Your Sweepkey<\/em> now to get started in under 10 minutes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Mobile Subscriber Is Worth Way More Than an Email\u00a0SubscriberYour text subscriber list is a valuable asset and should be &#8230; <a title=\"What Is the Value of Your Text Subscriber List?\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/value-text-subscriber-list\/\" aria-label=\"More on What Is the Value of Your Text Subscriber List?\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[240,238,239,237,236],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is the Value of Your Text Subscriber List? - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"Your text subscriber list is a valuable asset and should be treated as such. 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