{"id":2424,"date":"2017-02-27T08:31:20","date_gmt":"2017-02-27T08:31:20","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=2424"},"modified":"2022-09-13T14:11:01","modified_gmt":"2022-09-13T14:11:01","slug":"winery-offers-trip-text-message-sweepstakes","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/winery-offers-trip-text-message-sweepstakes\/","title":{"rendered":"Maryhill Winery Offers Trip to Wine Country in Text Message Sweepstakes"},"content":{"rendered":"<p>Maryhill Winery chose a text message sweepstakes to target consumers for its winery and wine club.<\/p>\n<p>Named \u201cPacific Northwest Winery of the Year\u201d, Maryhill Winery launched a wine club featuring its award-winning varietals and sought to promote the club and its wines using text.<\/p>\n<p>It used a variety of channels to promote this sweep, including television, print\u00a0and online advertising, social media outreach, event promotion and retail POS.<\/p>\n<p><strong>Objectives<\/strong>:<\/p>\n<ul>\n<li>To create a fun and engaging text-to-win sweepstakes to promote Maryhill Wines.<\/li>\n<li>To increase wine club membership.<\/li>\n<li>To gain a database of participants to re-market offers via text message and emails.<\/li>\n<\/ul>\n<p><strong>Prize<\/strong>: The Grand Prize consists of a trip for two to wine country, including a two-night stay at Inn of the White Salmon, dinner at Henni&#8217;s Kitchen &amp; Bar and a VIP tour and tasting at Maryhill Winery.<\/p>\n<p><strong>Results<\/strong>: Hundreds of participants entered in this campaign. They will continue to build their mobile database with others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maryhill Winery chose a text message sweepstakes to target consumers for its winery and wine club. Named \u201cPacific Northwest Winery &#8230; <a title=\"Maryhill Winery Offers Trip to Wine Country in Text Message Sweepstakes\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/winery-offers-trip-text-message-sweepstakes\/\" aria-label=\"More on Maryhill Winery Offers Trip to Wine Country in Text Message Sweepstakes\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223],"tags":[234,139,235,233],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maryhill Winery Offers Trip to Wine Country in Text Message Sweepstakes - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"See how this winery used a text message sweepstakes to target customers and prospects of its winery and wine club in the Northwest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/winery-offers-trip-text-message-sweepstakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maryhill Winery Offers Trip to Wine Country in Text Message Sweepstakes\" \/>\n<meta property=\"og:description\" content=\"See how this winery used a text message sweepstakes to target customers and prospects of its winery and wine club in the Northwest.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/web.sweeppea.com\/blog\/winery-offers-trip-text-message-sweepstakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweeppea Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sweeppeacom\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-27T08:31:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T14:11:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/Maryhill-winery-texttowin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sweeppea\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sweeppea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/web.sweeppea.com\/blog\/winery-offers-trip-text-message-sweepstakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/winery-offers-trip-text-message-sweepstakes\/\"},\"author\":{\"name\":\"Sweeppea\",\"@id\":\"https:\/\/web.sweeppea.com\/blog\/#\/schema\/person\/cef7efb543dac8fc987889d8fe573476\"},\"headline\":\"Maryhill Winery Offers Trip to Wine Country in Text Message Sweepstakes\",\"datePublished\":\"2017-02-27T08:31:20+00:00\",\"dateModified\":\"2022-09-13T14:11:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/winery-offers-trip-text-message-sweepstakes\/\"},\"wordCount\":167,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/#organization\"},\"keywords\":[\"maryhill\",\"mobile sweepstakes\",\"text message sweepstakes\",\"winery\"],\"articleSection\":[\"Case Studies - 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