{"id":241,"date":"2011-01-21T22:40:25","date_gmt":"2011-01-21T22:40:25","guid":{"rendered":"http:\/\/www.momares.com\/blog\/?p=241"},"modified":"2022-09-13T14:18:25","modified_gmt":"2022-09-13T14:18:25","slug":"mobile-marketing-in-the-world-of-fine-art","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/mobile-marketing-in-the-world-of-fine-art\/","title":{"rendered":"Mobile Marketing in the World of Fine Art: Miami International Art Fair uses Momares to Promote Events, Contest"},"content":{"rendered":"<p>More than 17,000 art lovers from South Florida and around the world converged on Miami Beach recently for the <a href=\"http:\/\/www.mia-artfair.com\/\" target=\"_self\" rel=\"noopener\">Miami International Art Fair<\/a>. As fairgoers browsed through more than 1,000 pieces of fine art, sculpture and new media on display, they also received texts.<\/p>\n<p>Like this one\u2026<\/p>\n<blockquote><p>\u201cDon\u2019t miss &#8220;Transcending National Barriers: Pioneers of Geometric Abstraction in South and North America&#8221; a lecture with Mary Kate O&#8217;Hare at 1:30pm\u201d<\/p><\/blockquote>\n<p>Art lectures, book signings and even live painting were all events promoted by mobile marketing texts.<\/p>\n<p>By texting the word \u201cART\u201d to 65047, guests not only received updates on events, they also entered a contest for a Regent Cruise. But this was not your average cruise! It was a 14-day luxury cruise from Bali to Beijing. Lucky winner.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-244\" title=\"IFA-text-message-contest\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/2011\/01\/IFA-text-message-contest-sm-e1295649026359.jpg\" alt=\"MIAF Text Message Marketing Contest\" width=\"180\" height=\"240\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-245\" style=\"margin-left: 20px; margin-right: 20px;\" title=\"IFA-text-message-contest-sm2\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/2011\/01\/IFA-text-message-contest-sm2-e1295649069491.jpg\" alt=\"MIAF Text Message Marketing Contest\" width=\"180\" height=\"240\" \/><\/p>\n<p>Lee Ann Lester, co-founder and director of the fair, was enthused by mobile marketing results and plans to continue using text messages at the next fair: <a href=\"http:\/\/www.artpalmbeach.com\/\">Art Palm Beach<\/a>. Overall, the Miami International Art Fair was a great example of how mobile marketing can be used to promote events, contests and brands overall.<\/p>\n<p>A\u00a0few of the successful strategies used in this text message campaign:<\/p>\n<ul>\n<li>Using a contest to encourage signup<\/li>\n<li>Posting signage to promote the text message channel<\/li>\n<li>Sending messages pre-event and mid-event without being excessive<\/li>\n<li>Building a mobile marketing list of art lovers and buyers<\/li>\n<li>Using the last text message of the event to promote the next event!<\/li>\n<\/ul>\n<p>Need ideas for your own business? Let us know.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 17,000 art lovers from South Florida and around the world converged on Miami Beach recently for the Miami &#8230; <a title=\"Mobile Marketing in the World of Fine Art: Miami International Art Fair uses Momares to Promote Events, Contest\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/mobile-marketing-in-the-world-of-fine-art\/\" aria-label=\"More on Mobile Marketing in the World of Fine Art: Miami International Art Fair uses Momares to Promote Events, Contest\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223],"tags":[37,44,59,61,85,95,97],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Marketing in the World of Fine Art: Miami International Art Fair uses Momares to Promote Events, Contest - Sweeppea Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/mobile-marketing-in-the-world-of-fine-art\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Marketing in the World of Fine Art: Miami International Art Fair uses Momares to Promote Events, Contest\" \/>\n<meta property=\"og:description\" content=\"More than 17,000 art lovers from South Florida and around the world converged on Miami Beach recently for the Miami ... 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