{"id":2402,"date":"2017-02-21T19:55:54","date_gmt":"2017-02-21T19:55:54","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=2402"},"modified":"2022-09-13T14:11:10","modified_gmt":"2022-09-13T14:11:10","slug":"restaurant-drives-foot-traffic-with-instant-win-text-sweepstakes","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/restaurant-drives-foot-traffic-with-instant-win-text-sweepstakes\/","title":{"rendered":"bd\u2019s Mongolian Grill Restaurants Drive Foot Traffic with Instant-Win Text Sweepstakes"},"content":{"rendered":"<p>The campaign run by bd\u2019s Mongolian Grill is a good example of how a restaurant or store can drive foot traffic with a sweepstakes offering instant-win prizes.<\/p>\n<p>How did they do this? By asking fans to visit a\u00a0location and enter the\u00a025th anniversary giveaway:<\/p>\n<blockquote><p>\u201cGo to any participating bd\u2019s location for the \u2018bd\u2019s 25th Anniversary Family Fun Giveaway\u2019 word of the week. Then text the word of the week to 65047. Get a new word every week to enter! One entry daily. No purchase necessary.\u201d<\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2404\" title=\"bd's Mongolian Grill\" src=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/bds-mongolian-grill.png\" alt=\"bd's Mongolian Grill\" width=\"195\" height=\"195\" srcset=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/bds-mongolian-grill.png 195w, https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/bds-mongolian-grill-150x150.png 150w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/p>\n<p>The many prizes boosted excitement for their fans. They marked their anniversary in a big way by offering not just a grand prize trip to the Caribbean, but also 2nd through 5th place\u00a0prizes and tons of daily instant-win prizes as well. They chose instant winners each day using our automatic random winner selection feature.<\/p>\n<p><strong>Objective:<\/strong><\/p>\n<ul>\n<li>To promote the restaurant chain\u2019s 25th anniversary with fun prizes in a text sweepstakes.<\/li>\n<li>To increase customer visits by announcing a new Sweepkey weekly. Although no purchase is necessary, participants need to get the Sweepkey in store.<\/li>\n<li>To build a database of interested consumers for future marketing of coupons and offers via text message and email.<\/li>\n<\/ul>\n<p><strong>Prize: <\/strong>The Grand Prize is a trip for a family of four to one of three Caribbean Beaches Resorts, including airfare.<\/p>\n<p><strong>Outcome<\/strong>:<\/p>\n<ul>\n<li>Over 15,000 participants entered with a variety of instant winners daily<\/li>\n<li>The instant win text sweepstakes ran on all 28 stores<\/li>\n<li>Over 3% of all restaurant customers entered<\/li>\n<li>The most effective ad placement was the table top signs<\/li>\n<li>Social media engagement and sharing of the sweepstakes post was high in comparison to other posts<\/li>\n<\/ul>\n<p><strong>Client says<\/strong>: &#8220;We chose Sweeppea because we like the platform. It&#8217;s been a pleasure to work with Marcos and his team.&#8221;<\/p>\n<p>Want to promote your own restaurant or store with an instant-win text sweepstakes?\u00a0<em>Reserve Your Sweepkey<\/em>\u00a0now to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The campaign run by bd\u2019s Mongolian Grill is a good example of how a restaurant or store can drive foot &#8230; <a title=\"bd\u2019s Mongolian Grill Restaurants Drive Foot Traffic with Instant-Win Text Sweepstakes\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/restaurant-drives-foot-traffic-with-instant-win-text-sweepstakes\/\" aria-label=\"More on bd\u2019s Mongolian Grill Restaurants Drive Foot Traffic with Instant-Win Text Sweepstakes\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223],"tags":[130,97,113,188],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - 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