{"id":2289,"date":"2016-12-30T19:17:51","date_gmt":"2016-12-30T19:17:51","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=2289"},"modified":"2022-09-13T14:13:16","modified_gmt":"2022-09-13T14:13:16","slug":"cricket-wireless-uses-text-win-guinness-world-record","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/cricket-wireless-uses-text-win-guinness-world-record\/","title":{"rendered":"Case Study: Cricket Wireless Uses Text-to-Win in Effort to Win a Guinness World Record"},"content":{"rendered":"<p>It&#8217;s one thing to attempt to win a Guinness World Record (TM). It&#8217;s another to win it. Enter Cricket Wireless with The Tale of Merrier Carrier campaign online. Using text-to-win and social media, Cricket promoted its attempt to win\u00a0the title for the Longest Non-TV Promotional Advert\/Commercial. And it won!<\/p>\n<p>This was a 24-hour livestream on YouTube with celebrity appearances, musical performances, as well as live demos on beauty, decor and more. It was a very creative way to gain attention online, with several channels used for promotion, including a text-to-win with prizes. See their media room for information.<\/p>\n<p><strong>Objective<\/strong>:\u00a0Create a sweepstakes to help build excitement for their attempt at a Guinness World Record.<\/p>\n<p><strong>Result<\/strong>: This helped them build momentum and gain a mobile database of fans leading up to the day they set the World Record!<\/p>\n<p>We can&#8217;t guarantee a world record with your text-to-win, but we promise it&#8217;ll be the easiest campaign you&#8217;ve run!<\/p>\n<p><strong>Reserve Your Sweepkey<\/strong>\u00a0to start your own campaign today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s one thing to attempt to win a Guinness World Record (TM). It&#8217;s another to win it. Enter Cricket Wireless &#8230; <a title=\"Case Study: Cricket Wireless Uses Text-to-Win in Effort to Win a Guinness World Record\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/cricket-wireless-uses-text-win-guinness-world-record\/\" aria-label=\"More on Case Study: Cricket Wireless Uses Text-to-Win in Effort to Win a Guinness World Record\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223],"tags":[221,95,97,113,222],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Cricket Wireless Uses Text-to-Win in Effort to Win a Guinness World Record - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"It&#039;s one thing to attempt to win a Guinness World Record (TM). It&#039;s another to win it. 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