{"id":2242,"date":"2017-02-01T16:11:51","date_gmt":"2017-02-01T16:11:51","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=2242"},"modified":"2022-09-13T14:11:27","modified_gmt":"2022-09-13T14:11:27","slug":"case-study-energy-co-captures-info-boosts-engagement-during-sports-games","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/case-study-energy-co-captures-info-boosts-engagement-during-sports-games\/","title":{"rendered":"Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games"},"content":{"rendered":"<h3>Case Study from Sweeppea<\/h3>\n<p><strong>Washington Gas &amp; Light Energy<\/strong> wanted to collect fan information for re-marketing efforts. Their marketing agency came up with a novel idea for an energy company&#8230; why not use a text-to-win sweepstakes during basketball games for the <em>NBA&#8217;s Washington Wizards<\/em>? It would boost in-stadium engagement and allow them to capture the\u00a0information they needed&#8211;a win-win.<\/p>\n<ul>\n<li><strong>Objective:<\/strong>\u00a0Boost in-stadium engagement during Washington Wizards games and capture prospective fans information for WGL Energy&#8217;s re-marketing efforts.<\/li>\n<\/ul>\n<ul>\n<li><strong>Prize<\/strong>: Autographed Wizards Memorabilia<\/li>\n<\/ul>\n<ul>\n<li><strong>Results<\/strong>: Using a text-to-win through Sweeppea, they captured participants&#8217; mobile numbers and email information, opening the channel for post-event text message marketing offers. Hundreds of participants entered during the game, allowing WGL Energy to build a database of prospective customers for re-marketing.<\/li>\n<\/ul>\n<ul>\n<li><strong>Client said<\/strong>: \u201cThanks! I think it went really well, and WGL Energy was very pleased. It was so fun watching the results come in and seeing people text! We\u2019re definitely going to want to continue running these campaigns. It was a really wonderful first text-to-win campaign for them!\u201d<\/li>\n<\/ul>\n<p>Would you like to market your brand via text-to-win?\u00a0<a href=\"https:\/\/web.sweeppea.com\/pricing\/\"><em>Res<\/em><em>erve Your Sweepkey<\/em><\/a>\u00a0now to get started with your campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Case Study from Sweeppea Washington Gas &amp; Light Energy wanted to collect fan information for re-marketing efforts. Their marketing agency &#8230; <a title=\"Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games\" class=\"read-more\" href=\"https:\/\/web.sweeppea.com\/blog\/case-study-energy-co-captures-info-boosts-engagement-during-sports-games\/\" aria-label=\"More on Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games\">Read more &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[223],"tags":[59,85,130,95,97,113,188],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.0 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games - Sweeppea Blog<\/title>\n<meta name=\"description\" content=\"Find out how WGL Energy used text-to-win during sports events to build a database of prospective customers for re-marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/case-study-energy-co-captures-info-boosts-engagement-during-sports-games\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games\" \/>\n<meta property=\"og:description\" content=\"Find out how WGL Energy used text-to-win during sports events to build a database of prospective customers for re-marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/web.sweeppea.com\/blog\/case-study-energy-co-captures-info-boosts-engagement-during-sports-games\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweeppea Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sweeppeacom\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-01T16:11:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T14:11:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/wgl-energy-sports-text-to-win.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sweeppea\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sweeppea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/web.sweeppea.com\/blog\/case-study-energy-co-captures-info-boosts-engagement-during-sports-games\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/case-study-energy-co-captures-info-boosts-engagement-during-sports-games\/\"},\"author\":{\"name\":\"Sweeppea\",\"@id\":\"https:\/\/web.sweeppea.com\/blog\/#\/schema\/person\/cef7efb543dac8fc987889d8fe573476\"},\"headline\":\"Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games\",\"datePublished\":\"2017-02-01T16:11:51+00:00\",\"dateModified\":\"2022-09-13T14:11:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/case-study-energy-co-captures-info-boosts-engagement-during-sports-games\/\"},\"wordCount\":205,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/web.sweeppea.com\/blog\/#organization\"},\"keywords\":[\"Mobile Marketing\",\"SMS\",\"Sweepstakes\",\"Text Message\",\"Text Message Marketing\",\"Text To Win\",\"Text To Win Campaign\"],\"articleSection\":[\"Case Studies - 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