{"id":1918,"date":"2016-09-20T21:03:17","date_gmt":"2016-09-20T21:03:17","guid":{"rendered":"https:\/\/web.sweeppea.com\/blog\/?p=1918"},"modified":"2022-09-13T14:16:03","modified_gmt":"2022-09-13T14:16:03","slug":"running-sms-marketing-campaign-protect-brand","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/running-sms-marketing-campaign-protect-brand\/","title":{"rendered":"Running an SMS Marketing Campaign? How to Protect Your Brand"},"content":{"rendered":"

In\u00a0any marketing effort, it’s important to protect the integrity of your brand and create a positive experience for customers.\u00a0Unlike other marketing platforms, text or SMS has a few extra considerations.<\/p>\n

Follow these tips to\u00a0protect your brand as you run your text-to-win or SMS marketing campaign…<\/span><\/p>\n

Follow the Rules<\/strong><\/h3>\n

The best way to protect your brand is to understand the\u00a0rules\u00a0to ensure you’re\u00a0in compliance. See our post on the rules of text message marketing<\/a>. This is aside from the laws guiding sweepstakes, which vary by state. Abide by the rules in both areas to ensure you aren’t running any risks and also to assure customers they won’t get unsolicited texts.\u00a0<\/span><\/p>\n

Stay Consistent<\/strong><\/h3>\n

Use the same messaging format each time so that you don’t confuse your audience. If they get confused or can’t identify you, they might opt out. We suggest starting with your sweepkey, then the message. (Example: “MODA: Only 2 days left to enter! As a thank you, enjoy 15% off…”) Also, don’t dilute the influence of your brand by sending messages that don’t match your brand’s\u00a0personality. If your company has spent a lot of time building up a playful identity, make sure to keep up this tone\u00a0in all of your marketing communications, including SMS.\u00a0<\/span><\/p>\n

Share Your Shortcode<\/strong><\/h3>\n

You should make sure you do everything\u00a0possible to associate the short code with your brand.\u00a0At Sweeppea, our customers generally use our shared short code (the\u00a05-digit phone number, 65047). \u00a0Sharing the short code is more cost effective for most, but there is also the option to buy a custom short code for your business alone. While this would be more expensive, it can protect your brand even further as you would be the only one using it.\u00a0<\/span><\/p>\n

If you\u2019d prefer a custom short code for your campaign, we can offer this as a solution for companies who have the budget. A custom short code can become part of your permanent brand identity, just like your logo or company colors. Contact us<\/a> if you\u2019d like to learn more about this option.<\/span><\/p>\n

Get Feedback<\/strong><\/h3>\n

The best way to ensure your SMS marketing campaign is really meeting your customers’\u00a0needs is to ask for feedback. You can send surveys to request feedback about the promotion and to learn what customers think about your business. By using feedback, you can improve your marketing efforts to make them\u00a0as relevant as possible for your audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In\u00a0any marketing effort, it’s important to protect the integrity of your brand and create a positive experience for customers.\u00a0Unlike other … Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":1920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[116],"tags":[141,142,140],"yoast_head":"\nRunning an SMS Marketing Campaign? How to Protect Your Brand - Sweeppea Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/running-sms-marketing-campaign-protect-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Running an SMS Marketing Campaign? 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