These can be answered in many ways, so how about answers with a little inspiration from big brands?<\/p>\n
What Should I Give Away?<\/h3>\n
We suggest offering a prize that\u2019s relevant to your product or service. Your own product or a service package can be a great prize.<\/p>\n
Will your own product be enough to excite your customers or prospects? While we\u2019d like to say yes, this can be a challenge if you sell a low-cost consumer good or inexpensive service. You may need to get a little creative or offer a prize with a bigger dollar value to really incentivize consumers to sign up.<\/p>\n
Here are a few examples of both product prizes and higher ticket items:<\/p>\n
Twisted Tea\u00a0Offers Branded Motorcycle<\/strong><\/h4>\nThis brand added a little \u201ctwist\u201d on the typical prize vehicle with\u00a0a branded motorcycle. It\u2019s a unique way to go\u00a0beyond its own product, while still offering a branded item.<\/p>\n
![\"Text-to-win](\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/twisted-tea-sweep.jpg\")
<\/p>\n
SUBWAY\u00a0Gives Away\u00a0Subs – Lots and Lots of Subs<\/strong><\/h4>\nSubway offered its own subs as a prize\u2026 every 15 minutes! \u00a0This translated to 96 winners per day or 2,976 total. While not every business can give away this much product, it\u2019s a good example of how to be creative when offering your own item. Consumers could enter by text or online.<\/p>\n
![\"Subway's](\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/subway-text-to-win.jpg\")
<\/p>\n
Free Pet Food for a Year From Pet Supermarket\u00a0<\/strong><\/h4>\nAnother creative way to give away product is to offer a full year\u2019s worth. Who wouldn\u2019t want to win free product for a year? And it isn\u2019t as expensive as it sounds. Offer a set amount for each month (a free bag or case of dog food, for example, or a $25 gift certificate for each month). This will limit your costs while still keeping it attractive for your customers.<\/p>\n
![\"Free](\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/pet-supermarket-mobile-text-sweepstakes.jpg\")
<\/p>\n
How should I set up my sweepstakes or text-to-win?<\/h4>\n
How do you decide which method to use? Look at your goals first. To make a splash and keep entry as easy as possible, use text-to-win. If you want to build excitement and also collect emails or other information, use text-to-win and an online entry form. When using both methods, you can collect mobile numbers and other information, such as emails, addresses, birthdays, and more.<\/p>\n
A few examples:<\/p>\n
Coca-Cola 2016 NCAA Text-to-Win with 3 Ways to Enter<\/strong><\/h4>\nCoca-Cola tied into the excitement of the NCAA finals by offering a 4-night trip for two to Glendale, AZ to attend the NCAA Men\u2019s Final Four. Consumers were asked to text the word MADNESS, use an online entry form and\/or enter via Facebook.<\/p>\n
![\"ncaa-text-to-win\"](\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/ncaa-text-to-win.jpg\")
<\/p>\n
Old Milwaukee Sweepstakes with Text & Online Entry<\/strong><\/h4>\nOld Milwaukee fans had a chance\u00a0to win a custom branded truck, a valuable prize that was likely to appeal to that audience. Besides texting to enter, fans could also enter\u00a0online by providing their email. This allowed the beer brand to collect not only mobile phone numbers, but emails as well. Having mobile numbers is a good option when it comes time to contact the winner.<\/p>\n
![\"Beer](\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/beer-text-to-win-sweepstakes.jpg\")
<\/p>\n
Corona Used Text and Social<\/strong><\/h4>\nCorona gave its fans 2 ways to enter for a chance to win a 3-day, 2-night trip for two to a pro-boxing match.\u00a0 The first was by texting the word CORONABOXING, the second was via social media. In an obvious\u00a0effort to build their network on Instagram, they asked fans to use the hashtags #coronaboxing and #sweepstakes on a photo post to enter.<\/p>\n
![\"Sports](\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/corona-boxing2-400x300.jpg\")
<\/p>\n
Dunkin\u2019 Donuts Used\u00a0Web Only\u00a0<\/strong><\/h4>\nDunkin\u2019 Donuts is another brand that offered a free year of product. The actual prize was 1 pound of coffee every 8 weeks for a year. (This could have been better in our opinion.) The brand only offered 1 method of entry: an online web form asking for entrants\u2019 emails. Dunkin’ limited the overall appeal of this one with the prize (7 bags of coffee isn’t a year’s worth as far as we’re concerned) and with 1 method of entry. In our experience,\u00a0it’s harder to reach a\u00a0winner when you have email only.<\/p>\n
![\"A](\"https:\/\/web.sweeppea.com\/blog\/wp-content\/uploads\/dunkin-sweepstakes.jpg\")
<\/p>\n
Lessons Learned?<\/h3>\n
<\/p>\nSubway offered its own subs as a prize\u2026 every 15 minutes! \u00a0This translated to 96 winners per day or 2,976 total. While not every business can give away this much product, it\u2019s a good example of how to be creative when offering your own item. Consumers could enter by text or online.<\/p>\n
<\/p>\n
Free Pet Food for a Year From Pet Supermarket\u00a0<\/strong><\/h4>\nAnother creative way to give away product is to offer a full year\u2019s worth. Who wouldn\u2019t want to win free product for a year? And it isn\u2019t as expensive as it sounds. Offer a set amount for each month (a free bag or case of dog food, for example, or a $25 gift certificate for each month). This will limit your costs while still keeping it attractive for your customers.<\/p>\n
<\/p>\n
How should I set up my sweepstakes or text-to-win?<\/h4>\n
How do you decide which method to use? Look at your goals first. To make a splash and keep entry as easy as possible, use text-to-win. If you want to build excitement and also collect emails or other information, use text-to-win and an online entry form. When using both methods, you can collect mobile numbers and other information, such as emails, addresses, birthdays, and more.<\/p>\n
A few examples:<\/p>\n
Coca-Cola 2016 NCAA Text-to-Win with 3 Ways to Enter<\/strong><\/h4>\nCoca-Cola tied into the excitement of the NCAA finals by offering a 4-night trip for two to Glendale, AZ to attend the NCAA Men\u2019s Final Four. Consumers were asked to text the word MADNESS, use an online entry form and\/or enter via Facebook.<\/p>\n
<\/p>\n
Old Milwaukee Sweepstakes with Text & Online Entry<\/strong><\/h4>\nOld Milwaukee fans had a chance\u00a0to win a custom branded truck, a valuable prize that was likely to appeal to that audience. Besides texting to enter, fans could also enter\u00a0online by providing their email. This allowed the beer brand to collect not only mobile phone numbers, but emails as well. Having mobile numbers is a good option when it comes time to contact the winner.<\/p>\n
<\/p>\n
Corona Used Text and Social<\/strong><\/h4>\nCorona gave its fans 2 ways to enter for a chance to win a 3-day, 2-night trip for two to a pro-boxing match.\u00a0 The first was by texting the word CORONABOXING, the second was via social media. In an obvious\u00a0effort to build their network on Instagram, they asked fans to use the hashtags #coronaboxing and #sweepstakes on a photo post to enter.<\/p>\n
<\/p>\n
Dunkin\u2019 Donuts Used\u00a0Web Only\u00a0<\/strong><\/h4>\nDunkin\u2019 Donuts is another brand that offered a free year of product. The actual prize was 1 pound of coffee every 8 weeks for a year. (This could have been better in our opinion.) The brand only offered 1 method of entry: an online web form asking for entrants\u2019 emails. Dunkin’ limited the overall appeal of this one with the prize (7 bags of coffee isn’t a year’s worth as far as we’re concerned) and with 1 method of entry. In our experience,\u00a0it’s harder to reach a\u00a0winner when you have email only.<\/p>\n
<\/p>\n
Lessons Learned?<\/h3>\n
<\/p>\nCoca-Cola tied into the excitement of the NCAA finals by offering a 4-night trip for two to Glendale, AZ to attend the NCAA Men\u2019s Final Four. Consumers were asked to text the word MADNESS, use an online entry form and\/or enter via Facebook.<\/p>\n
<\/p>\n
Old Milwaukee Sweepstakes with Text & Online Entry<\/strong><\/h4>\nOld Milwaukee fans had a chance\u00a0to win a custom branded truck, a valuable prize that was likely to appeal to that audience. Besides texting to enter, fans could also enter\u00a0online by providing their email. This allowed the beer brand to collect not only mobile phone numbers, but emails as well. Having mobile numbers is a good option when it comes time to contact the winner.<\/p>\n
<\/p>\n
Corona Used Text and Social<\/strong><\/h4>\nCorona gave its fans 2 ways to enter for a chance to win a 3-day, 2-night trip for two to a pro-boxing match.\u00a0 The first was by texting the word CORONABOXING, the second was via social media. In an obvious\u00a0effort to build their network on Instagram, they asked fans to use the hashtags #coronaboxing and #sweepstakes on a photo post to enter.<\/p>\n
<\/p>\n
Dunkin\u2019 Donuts Used\u00a0Web Only\u00a0<\/strong><\/h4>\nDunkin\u2019 Donuts is another brand that offered a free year of product. The actual prize was 1 pound of coffee every 8 weeks for a year. (This could have been better in our opinion.) The brand only offered 1 method of entry: an online web form asking for entrants\u2019 emails. Dunkin’ limited the overall appeal of this one with the prize (7 bags of coffee isn’t a year’s worth as far as we’re concerned) and with 1 method of entry. In our experience,\u00a0it’s harder to reach a\u00a0winner when you have email only.<\/p>\n
<\/p>\n
Lessons Learned?<\/h3>\n
<\/p>\nCorona gave its fans 2 ways to enter for a chance to win a 3-day, 2-night trip for two to a pro-boxing match.\u00a0 The first was by texting the word CORONABOXING, the second was via social media. In an obvious\u00a0effort to build their network on Instagram, they asked fans to use the hashtags #coronaboxing and #sweepstakes on a photo post to enter.<\/p>\n
<\/p>\n
Dunkin\u2019 Donuts Used\u00a0Web Only\u00a0<\/strong><\/h4>\nDunkin\u2019 Donuts is another brand that offered a free year of product. The actual prize was 1 pound of coffee every 8 weeks for a year. (This could have been better in our opinion.) The brand only offered 1 method of entry: an online web form asking for entrants\u2019 emails. Dunkin’ limited the overall appeal of this one with the prize (7 bags of coffee isn’t a year’s worth as far as we’re concerned) and with 1 method of entry. In our experience,\u00a0it’s harder to reach a\u00a0winner when you have email only.<\/p>\n
<\/p>\n
Lessons Learned?<\/h3>\n
<\/p>\n