{"id":1096,"date":"2014-09-10T21:16:10","date_gmt":"2014-09-10T21:16:10","guid":{"rendered":"http:\/\/www.momares.com\/blog\/?p=1096"},"modified":"2022-09-13T14:18:38","modified_gmt":"2022-09-13T14:18:38","slug":"why-is-it-important-to-have-a-mobile-optimized-sweepstakes-page","status":"publish","type":"post","link":"https:\/\/web.sweeppea.com\/blog\/why-is-it-important-to-have-a-mobile-optimized-sweepstakes-page\/","title":{"rendered":"Why Is It Important To Have a Mobile Optimized Sweepstakes Page?"},"content":{"rendered":"

The short answer is because you get more participants when your sweepstakes is optimized. Making the sweepstakes mobile optimized shows that you are in sync with customer preferred communications channel and you\u2019re making the sweepstakes entry process as seamless as possible. This causes fewer barriers to entry and ultimately more participants.<\/p>\n

5 tips to help make your sweepstakes mobile optimized:<\/strong><\/p>\n

No Pinch<\/strong>
\nThe easiest way for a person to know if the sweepstakes is not mobile optimized, is if they have to pinch or stretch their fingers to zoom in or out of the page. Pinching is cumbersome and sweepstakes like these face a higher chance of being abandoned simply because of inconvenience and time consumption in having to zoom in or out to view the content. To prevent this from happening, build a mobile version of the sweepstakes page, formatted for up and down scrolling only and easily legible text. All images should be proportional for the frame. In other words, make the images size up or down automatically based on the mobile device screen size of the user.<\/p>\n

Keep the Entry Form Process As Simple As Possible<\/strong>
\nThe sweepstakes entry form should accomplish two goals:
\n1.\u00a0\u00a0 \u00a0Capture the data you need from the participants
\n2.\u00a0\u00a0 \u00a0Guide the participants through the entry process
\nThe entry form should be as short as possible to accomplish the marketing data goals and not more. Small changes to the entry form, like combining first and last name fields and not having an address field, can make a huge difference in total participants. Make the form as short as needed, but not more.<\/p>\n

Test Across All Mobile Devices and Mobile Browser <\/strong>
\nIts one thing to make your sweepstakes mobile optimized for iPhones, but if it\u2019s not for Androids, Windows, or tablets, you risk losing participants. Make sure to test your sweepstakes across devices and mobile operating system. This tool can help you test rendering across mobile devices www.mobilephoneemulator.com<\/a><\/p>\n

Track Mobile Vs. Desktop Entry Stats<\/strong>
\nTracking your sweepstakes may provide insights on the kind of devices your specific target market uses to view your site\u2019s sweepstakes. It may turn out that almost all of your sweepstakes entries are coming from mobile devices. This insight can help you focus your future marketing efforts. Google Analytics<\/a> will give you desktop vs mobile traffic.<\/p>\n

We\u2019re here to help. Any questions, reach out to us at support@momares.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The short answer is because you get more participants when your sweepstakes is optimized. Making the sweepstakes mobile optimized shows … Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":1098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,10],"tags":[44,57,59,61,85,87,95,97,113],"yoast_head":"\nWhy Is It Important To Have a Mobile Optimized Sweepstakes Page? - Sweeppea Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.sweeppea.com\/blog\/why-is-it-important-to-have-a-mobile-optimized-sweepstakes-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Is It Important To Have a Mobile Optimized Sweepstakes Page?\" \/>\n<meta property=\"og:description\" content=\"The short answer is because you get more participants when your sweepstakes is optimized. 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