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Is SMS Marketing Right for Your Business?

Is SMS Marketing Right for Your Business?

With more people on their mobile phones, it’s time to consider whether SMS or text message marketing is a good option for your business. Here are 5 reasons why it should be part of your business marketing:

Text Messaging is Widely Used & Familiar – No Apps Needed

Text message marketing is a cost-effective way to reach your customers and uses a familiar platform. No learning curve required. Given that 90% of all text messages are opened and read within 3 minutes, an SMS marketing campaign also has a high likelihood of success.

Build Customer Loyalty

Text messages make it easy to build customer loyalty without an extra app. You can offer promotions and discounts to customers who opt in to your SMS marketing campaign by messaging them directly.

Create Campaigns Quickly

After amassing a database of customer phone numbers, you can have a SMS marketing campaign up and running in just minutes. With text messages, it’s easy to create promotions quickly.

It’s Cost-Effective

Text message marketing is widely used by major brands because it is low-cost and effective. In fact, the cost of a text message campaign is lower than many traditional forms of marketing.

Easy to Opt-in

All it takes is a simple text message, done in just seconds, for your customers to opt-in or subscribe. And the best way to incentivize them to opt-in is by offering a text-to-win or sweepstakes, offering them a chance to win a prize.