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How Text to Win Can Rev Up Movie Promotions

How Text to Win Can Rev Up Movie Promotions

As we enter the summer movie season, now is a good time to take a look at how a text to win can rev up movie promotions…

Here are some tips on how to use a movie promotion text sweepstakes to get more people to see your movie.

Give Away Prizes Related to the Movie

One of the most exciting aspects of a new movie premiere is the unique promotions that come along with it. If you really want to attract attention, you should give away prizes with your movie promotion text to win that are directly related to the movie.

Prizes can include a trip to the movie premiere, a vacation inspired by the story line in the movie, tickets to see the movie in a local theater, or new toys or tech gadgets featured in the movie. All of these prizes are designed to keep the movie as the main focus of the promotion.

Prizes that are also closely related to your movie are also more likely to attract participants to your text to win that are genuinely interested in the movie. That means that even if they don’t win first prize in your text sweeps, you can expect that they will still go to see the movie.

You can also give your subscribers an extra nudge by using the text sweep to notify them that you are offering a prize that they can only get at the movie theater after redeeming their tickets.

Add Your Text Sweep to Your Ads

The best part about using a text to win to promote your movie is that you won’t need to create separate advertisements just for the text sweep. In fact, the “text to enter” call-to-action can piggyback on any other type of promotional campaigns – billboards, posters, TV ads, radio, and even in trailer clips online.

Joint Promotions With Your Partners

Movie production companies frequently partner with other businesses in ad campaigns featuring the movie. If you want to increase the reach of your text to win, you can feature your text sweep call-to-action in the advertising promotions that you do with your partners as well.

Partnerships are a great way to tap into new audiences. It only makes sense to make the most of the relationships that you have already established with your partners by promoting your text to win.

Ready to get movie fans excited about your new movie? To get started now, see features and pricing.

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How to Run an Instant Win Text Sweepstakes for More Excitement

Text to Win and Instant Win Sweepstakes and Contests

Do you want to give away awesome prizes to your customers right now?

Running an instant win text sweepstakes is a great way to drum up excitement for your brand. Instead of forcing your subscribers to wait weeks to find out if they’ve won, an instant win text sweepstakes delivers the immediate gratification that your subscribers will love.

So how do you get an instant win text sweeps going for your business? Here are the steps to follow.

Set Up Your Campaign

Setting up an instant win text sweepstakes can be done quickly with Sweeppea. Just follow these simple steps:

  • Get your own branded Sweepskey
  • Set up your entry form using the Online Entry Form Wizard
  • Create your official rules by uploading your own or using our Official Rules Wizard

And then you’re ready to go with our platform. After your campaign is in progress, you can use our campaign data reports to track the success of your sweep. With text marketing compliance and tight security baked in, our instant win text sweeps platform is the most powerful way to launch your campaign.

Selecting the Winner(s)

Next it’s time to choose the winners. With our platform, you can auto-pick instant winners based on number of entries (every 100 entries) or schedule a date and time to randomly draw one instant winner. The auto-pick solution will save you time if you have to pick multiple winners for different prizes.

If you’re offering one big grand prize, scheduling a date to choose an instant winner makes for a hands-off solution so that you don’t have to manually select a winner on your own.

However, you can also use a combination of both methods for selecting winners if you’re offering both smaller prizes and a grand prize for your instant-win sweep. bd’s Mongolian Grill used this strategy when they ran an instant win text sweep through Sweeppea to mark their 25th anniversary.

The company offered a grand prize trip to the Caribbean for a single instant winner while offering 2nd through 5th place prizes, as well as, daily instant-win prizes.

As a bonus hint for setting up a successful instant win text sweepstakes, make sure that you have plenty of prizes available. When your subscribers believe that they have a fair chance of winning because there are many prizes available, they’ll be more likely to sign up.

Ready to attract new loyal fans to your brand? To get started now, see features and pricing.

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Promoting a Concert or Music Festival? Promotional Ideas for Mobile

Concert promotion ideas using text to win

Concerts and music festivals need to be heavily promoted in order to be successful. While social media campaigns are a given, you can also promote your event with a text to win. You can use a text to win to not only attract more people to your event, but also to offer prizes and add to the experience for attendees.

The most important reason to consider it is because text bridges the gap between traditional media and mobile. If you’re not sure where to start, here are a few ideas on how to use text to win to promote a concert or music festival.

1. Run a text to win and offer prizes.

Fans are already excited about seeing their favorite acts perform. You can really take the experience over the top by offering prizes that help them get even closer to their favorite performers. With a text to win, you could offer a chance to win VIP seats (as this comedian did), meet the band, go to a side event at the festival, get t-shirts or a basket of free items from the venue or performers.

2. Create a database of mobile numbers to send messages.

Marketing to festival attendees shouldn’t end once you get them to buy tickets. In fact, once you build a database of mobile numbers, you can send to them messages before, during or after the event. (See this post about the value of your text subscriber list.) By texting them during your event, you can measure engagement and keep things exciting by offering access to special venue features that only your mobile subscribers will know about.

3. Share links to exclusive content, such as video or audio downloads.

Want to drum up more shares and excitement? This is how you do it. By texting links to content before or after the event, you can give your event attendees something exciting to share with their friends, especially if it’s exclusive content. Once subscribers enter your text sweep, they will get any other texts you send leading up to the event. Just make sure you let them know they might receive other offers or exclusives when they sign up.

4. Alert them of future concerts or events later.

Let your subscribers know when their favorite acts are performing again.  They’ve already shown they’re interested by subscribing, right? Alert them of other upcoming events to leverage your marketing even further.

5. Ask them to download a venue or music app, if one is available.

Want to get more exposure for your music app? Just ask subscribers to sign up for it after they opt in to your text to win campaign. Or instead of having them look for your app, just tell them to “Text APP to 65047 to receive a download link” and capture their mobile number for future text (SMS) marketing efforts.

To get started with your own text to win, see features and pricing.

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How to Increase ROI for Your Mobile Sweepstakes

How to Increase ROI for Your Mobile Sweepstakes

An SMS sweepstakes is an effective promotion for your business to help you generate more leads, increase sales, and promote your brand. However, simply running a mobile sweepstakes won’t generate the results that you’re looking for unless you actively promote it to the right audience.

Here are some tips on how to increase ROI for your mobile sweepstakes.

Marketing

Marketing can drive some serious traffic to your sweepstakes. Here are a few ideas that we’ve seen deliver real value for our clients:

  • Sweepstakes directories. Get your sweepstakes listed with sites like AnyLuckyDay, Online Sweepstakes, Sweepstakes Advantage, and Slickdeals Contests & Sweepstakes.
  • Blogging. Create a blog post about your SMS sweepstakes and share it via social media.
  • Email marketing. Mention your promotion in all of your email newsletter updates.
  • Viral video. Create a short clever or funny video to promote your SMS sweepstakes and upload it to YouTube.

Online Advertising

Advertise your mobile sweepstakes with social ads. You can also run paid display advertising with Google AdWords to increase brand awareness. Some businesses have also found in-app advertising to be highly effective since you can tap into users that are already on their phones.

Print Advertising

For brick and mortar stores, print advertising for your mobile sweepstakes will allow you to attract the attention of shoppers that are already browsing your store. An end cap display offers a prominent and highly effective way to feature your promotion. You can also create messages to include with your product packaging.

PR

Press releases are a great way to advertise your mobile sweepstakes. Since Google changed its algorithm to include press releases in the news section of the search engine results, press releases now rank higher than ever.

When you write a press release to promote your mobile sweepstakes, make sure to include all of the details, such as the dates of your promotion, the available prizes, and eligibility factors to ensure that your press release is highly targeted to the audience of entrants that you’d like to attract.

Partnerships

A mobile sweepstakes also offers a great opportunity for you to partner with other brands. You can team up with another company to deliver a better prize that your company can offer on its own. In addition, a partnership also helps you to tap into your partner company’s audience, increasing the number of entrants for your mobile sweepstakes.

Ready to get started with your own text-to-win? See features and pricing.

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Are Text-to-Win Sweepstakes Legal in the US?

Are Text-to-Win Sweepstakes Legal? Find out...

Are you planning to offer a text-to-win sweepstakes, but  want to make sure that what you’re offering is actually legal? You’ve come to the right place.

If you’ve heard a little bit about sweepstakes, you already know that asking people to make a purchase in order to qualify to win your sweepstakes is illegal. But what is a text-to-win and is it really allowed?

Here is a brief explanation. Please note, the regulations discussed here apply to the United States only. If you’re planning to offer a text-to-win sweepstakes in other countries, we recommend you seek out legal counsel for further advice first.

First, Make Sure You’re Not Running a Lottery

A lottery involves selling tickets and giving away prizes to ticket holders at random. In the U.S., lotteries are only allowed to be run by the government and several states don’t allow them at all.

A giveaway that requires a purchase therefore becomes an illegal lottery, which is not allowed in any state. Make sure you don’t require a purchase.

So What Makes it a Sweepstakes?

Typically when you offer a giveaway this is what’s known as a sweepstakes.

Here prizes are given away at zero cost to the entrants. Winners are selected randomly and there’s no consideration (or judging) involved in choosing a winner, only the luck of the draw. Think of it as a game of luck.

In most cases, it’s the consideration aspect of a promotion that can make your giveaway illegal, especially if you’re requiring participants to spend money.

This is why sweepstakes always includes the phrase ‘NO PURCHASE NECESSARY’ in the official rules.

What is a Text-to-Win Sweepstakes?

A text-to-win is basically a sweepstakes done through the mobile text channel. The same sweepstakes rules apply, as well as text message marketing rules. The rules regarding text require disclosures and opt-ins to protect consumers. They’re different from sweepstakes rules, but still apply and should be included in texts and promotional language. 

So the answer to the original question is yes. A text-to-win sweepstakes is legal, as long as it follows sweepstakes regulations and text message marketing rules.

However, we still recommend you get advice from a lawyer before starting a promotion. You want to make sure you’re compliant and there may be industry regulations you’ll need to consider.

To get started with your own text-to-win, see features and pricing.

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How Long Should It Take to Set Up & Run a Mobile Sweepstakes?

How To Set Up & Run a Mobile Tex To Win Sweepstakes -sweeppea.com

Once you decide to run a mobile sweepstakes, you figure it should only take a day to get started, right? Well, yes and no. There are a few factors to consider when planning your sweep and deciding how long your it should run.

Here’s a quick guide to help you plan out your campaign.

Setting Up Your Mobile Sweepstakes

While you can reserve your Sweepkey and open an account in a few minutes, it usually takes 1-2 weeks for clients to set up and launch their sweepstakes. Keep in mind, this includes the time needed to create your official rules using the Sweeppea Official Rules Wizard, define your campaign parameters, customize your campaign entry form (if needed) and thank you page, and announce it on your promotional channels.

If you need to register/bond your sweep, print display materials or signage for stores, or set up ad campaigns, plan on at least a month for setup.

Running Your Mobile Sweepstakes

Depending on the environment (retail, online, etc.), mobile sweepstakes should run from 3 to 6 months. This gives you enough time to fully reach your audience.  Three months is a good time frame in most cases, but there are always exceptions for shorter event-based or longer (yearly) text-to-win sweepstakes.

If you’re trying to decide between a longer or a shorter sweep, opt for a longer one if it targets an older demographic or if you’re running a seasonal sweepstakes. If you’re offering an instant win prize that can be redeemed easily and doesn’t require much effort to deliver, then shorter is better.

Wrapping Up

Keep in mind, the campaign doesn’t end once you choose a winner. Depending on the prizes, you’ll need 1 to 2 weeks after the sweepstakes to wrap it up, contact and verify the winner, fulfill the prize and assess reports and results.

After the sweep is also a good time to think about what you’ll do with your mobile subscriber list. Sending offers and invites by text works well as a tactic to increase sales and turn participants into customers.

Now that you have a better understanding of what to expect, you can make sure you’ve covered all of the bases for a successful campaign.

To get started with your mobile sweepstakes, see our features and pricing.

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11 Questions to Ask Before Choosing a Text-to-Win Software Platform

11 Questions to Ask Before Using a Text-to-Win Software Platform

Planning to run a text-to-win sweepstakes? Here are 11 questions to ask before using a text-to-win software platform.

1. Can you create your own entry page and can you brand it?

Not all text-to-win sweepstakes are text-based only. Adding an online entry form allows you to collect additional information like name, email, zip code, date-of-birth, address, etc. You should be able to customize and brand this form as well.

2. Can you customize the message recipients receive for confirming their entry?

After entering by text, everyone gets a confirmation message, which should be a custom message. If you’re told to use a default message or to include the platform’s name/branding, move on.

3. Can you do Instant Win?

Instant win is increasingly popular and should be an option. Our platform allows you to schedule the choosing of a random instant winner for every x number of participants or a single instant winner at a certain date/time.

4. Does the platform help you select a winner automatically?

The answer here should be “Yes!” With one setting, you can have the platform randomly pick a winner at a certain time and send a “you’ve won” text. You can select winners either manually or automatically with our software. Here are a few reasons why you might want to opt for automatic winner selection versus manual selection.

5. How does it handle winner notifications?

Your program should help notify the winner by text, automatically or manually. Sweeppea also offers a custom plan, which includes all of the tax forms, liability releases and affidavits required for sweepstakes winners. Contact us for more information.

6. Can you schedule your campaign to begin/end automatically?

There’s no need to wait ’til midnight to start/stop a campaign manually when our text-to-win platform can schedule it automatically. Once the end date and time passes, all post-end participants receive a message stating the sweeps has ended. 

7. Does the platform help with Official Rules?

This is one area where you’re often on your own. But not with us. We’re one of the only platforms to offer an Official Rules Wizard to help you create and host rules for your campaign. No sweepstakes should proceed without official rules in place. We can also arrange custom rules with sweepstakes administration and indemnification, if preferred, in our custom plan. 

8. Does it guide you in the legal aspects of texting?

While the legalities of running a sweepstakes are very important, their are legal rules for text messaging as well. Reputable platforms like ours will guide you on the notifications that are needed when running a text-to-win. For an overview, see our post on the legal rules of text message marketing.  

9. Does it handle registration and bonding?

Florida, New York and Rhode Island require bonding and registration for certain sweepstakes. If this is required for your campaign, consider our custom plan where we take care of it for you.

10. Is reporting available?

Everyone wants to see metrics, even for text-to-wins. You’ll find performance insights and reporting in our campaign reports.

11. What kind of help is available for setup and support?

What good is support when you have to wait 24 hours for a return email or phone call? When you work with us, we provide all of the setup and support you need. We offer one-on-one training and setup by phone or email. Our support team is also available by phone or email at any time.

These are basic answers you should have before working with any sweepstakes company, especially a text-to-win software platform. If you have other questions, contact us. We’d be happy to help. 

To get started with your own text-to-win, see our features and pricing.

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Pet Store Pet Supermarket Mobile Contest

How Pet Supermarket uses text-to-win

A highly valued prize? Check.

Easy entry? Check.

Text coupons with high conversion? Again, check.

Pet Supermarket’s text-to-win has all the elements of a successful program and is indeed seeing huge success. Free pet food for a year certainly gets attention and with a new winner drawn every month, the buzz stays high.

Text-to-win signage in pet store chain

By using our text-to-win platform they’ve developed a mobile subscriber list in the thousands. Best of all, they increase their store sales with each text they send after the sweepstakes. They offer exclusive discounts and coupons that have generated a 7% to 12% conversion rate for sales in store.

How Pet Supermarket uses text-to-win

They also announce each month’s winner on Facebook, generating another round of excitement and entries. As their program has proven, text-to-win and text message marketing are cost-effective and efficient and can return high ROI.

Ready to start your own text-to-win?  See our features and pricing to get started.

 

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Where to Promote Your Text-to-Win for Free or Sort of Free

Where to Promote Your Text-to-Win for Free or Almost Free

Promoting a text-to-win sweepstakes used to be a challenging task. 

Now there are tons of places where you can promote your text-to-win for free (or almost free). Here are our top recommendations for “free-ish” places to promote your text-to-win.

Sweepstakes Aggregators

Sweepstakes aggregators are websites that allow you to submit your promotion. They are websites like SweepstakesFanatics.com that essentially compile information from around the web, allowing their visitors to view and enter sweepstakes.

If you promote your text-to-win on your website, submitting it to an aggregator can instantly put your campaign in front of thousands or even millions of users depending on the number of sites you submit to. While some of them are paid, many offer free listings. 

Your Website

As already mentioned, you can promote your sweep on your website’s home page or in a blog post. Consider also a notification bar on the home page, a pop-up or a dedicated landing page for the text-to-win. Our platform also offers an online entry form that can be hosted on our site or yours.

Email

Don’t forget to include your text-to-win in any email newsletters or email campaigns. This will also work with transactional emails. If you send email purchase confirmations, for example, you can include a quick note for your sweep there as well.

Facebook

These days, the reach of organic Facebook content has declined significantly. However, it can’t hurt to mention your sweep on your Facebook business page.

You can also reach out to influencers in your industry to have them promote your sweep on their pages, as well.

Twitter

Twitter is a great place for sweepstakes promotions. If you want to get more subscribers for your campaign, post Tweets that include the Sweepskey and shortcode for your campaign. Don’t forget to include required disclosures, such as “Msg & data rates may apply.” See our post on the rules of text message marketing

Convince Your Suppliers or Partners to Mention Your Sweep

This is also a great way to find partners for your next sweep. When you convince your suppliers, vendors or retailers to mention your sweep, you can tap into their customer bases and get even more subscribers for your campaign.

This could be a win-win for both of you given the fact that more sales from sweep subscribers can mean more sales for them as well.

Ready to start your text-to-win sweepstakes campaign? Reserve Your Sweepkey now to get started in under 10 minutes.

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What Is the Value of Your Text Subscriber List?

Value of a Text Message List in Text-to-Win -sweeppea.com

A Mobile Subscriber Is Worth Way More Than an Email SubscriberYour text subscriber list is a valuable asset and should be treated as such. But just how valuable is it?

If you use text (SMS) marketing for your business, you need to know these numbers. Here’s how to determine the value of your text subscriber list.

What Factors Affect Text Subscriber List Value?

The factors that affect text subscriber list value include:

  • Open rate
  • Sales / profit per sale
  • Lifetime text subscriber value

Your list of 3,000 subscribers (with 95% open rate) is more valuable than a larger email list. That’s because the text message open rate is 98% while the email open rate is just 17.85% for the marketing and advertising industry.

In order to get an equivalent 3,000 subscribers to read your message, you’d have to have larger email list, with say 30,000 email subscribers and a 10% open rate. 

Calculating the Value of Each Text Subscriber

In marketing, the value of each text subscriber determines the success of your marketing campaign. In simple terms, the value of a text subscriber is:

  • What each text subscriber is worth to you in dollars and cents. A text subscriber could translate to a specific sales amount for your business or have a brand awareness value assigned.
    • For ex. Send a $5 Off $25 text coupon and if 10% of 3,000 subscribers use it, your sales would be $6,000 from one text message. 
  • What it costs to get a new text subscriber. This would be the amount of money that it costs to run a text-to-win campaign, including overhead, divided by the number of text subscribers that a campaign brings in.
    • For example, with Sweeppea, a text-to-win sweeps can cost as little as $999 to run for one month and can bring in 5,000 participants. In this case, the cost to acquire each participant is $.20 cents. To this, you can add any promotional costs. Psst! Here’s how to promote your sweep for free.

Once you figure out what these numbers are, you can plug them into an equation to help you determine the value of your text subscriber list overall. If you need help with figuring this out, send us a message.

Ready to get your text-to-win sweeps started? Reserve Your Sweepkey now to get started in under 10 minutes.