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How to Follow Up With Text Sweepstakes Entrants for Better ROI

How to Follow Up With Text Sweepstakes Entrants for Better ROI

Your text sweepstakes has helped you build a list of mobile subscribers. If you’re thinking you should follow up with them right away, you’re right.

You need to act fast to starting building relationships with your entrants before they forget they entered your sweepstakes in the first place. Here are some strategies you can use to learn how to follow up with entrants for better ROI.

Notify Winners Immediately

Once you have drawn the winner(s), you should notify them immediately and provide them with a date by which they must respond in order to claim their prizes. Having the mobile number makes it easier to contact winners and get them the prize, which reduces headaches in the long run.

Also Read: Tips for Success on your first text to win

Offer Consolation Prizes

Don’t leave non-winners feeling left out. Sending a thank you message with a small consolation prize to those who didn’t win can go a long way to increasing goodwill and boosting potential sales.

A consolation prize could be a coupon or a discount. Your subscribers will appreciate the fact that you’ve offered them something and this will make them more receptive to future texts as well. Just don’t forget to mention in your disclaimers at the onset that they’ll get marketing texts as well.

Offer More Chances to Win

Your subscribers would love the opportunity for another shot at a prize. So if there’s another giveaway in the future, let them know how they can re-optin or enter the other sweepstakes.

Stay Consistent

If you’ve promised to follow up with your subscribers periodically, stick to the schedule. Consistency is key. Take care not to overwhelm them, but still keep them engaged and help them remember your brand.

Build a better text sweepstakes with Sweeppea! To get started now, see features and pricing.

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Text Sweepstakes: Is No Purchase Necessary Really Necessary?

Text Sweepstakes: Is No Purchase Necessary Really Necessary?

 

We all know that companies don’t run text sweepstakes just because. In fact, they do it for a multitude of reasons but mainly for financial gain. As a result, when you run your text sweepstakes you must take care to ensure that it’s actually legal.

Here’s how to decide if no purchase necessary is really necessary.

Scenario #1: You only want customers to be able to enter your sweepstakes.

Keep in mind that there are three elements of a lottery: a prize that is worth something, a winner selected at random, and a fee to enter. If all three of these elements are present, then your sweepstakes is actually an illegal, private lottery.

As a result, you can’t require customers to make a purchase in order to enter your sweepstakes. In this instance, you must specify that no purchase is necessary and you also must offer a free alternative method of entry (AMOE) to ensure that your sweepstakes doesn’t qualify as a lottery.

Scenario #2: You want anyone to be able to enter your sweepstakes but you also want to encourage customers to make a purchase.

In the United States, it is actually illegal to require your customers to make a purchase in order to enter your text sweepstakes. This is the reason why sweepstakes rules have the disclaimer that “a purchase will not impact your chance of winning.” This prevents companies from disqualifying entrants if they don’t purchase something from the company first before entering the sweepstakes.

However, asking your customers to make a purchase before entering your sweepstakes is actually permissible as long as you advertise that you also have a free AMOE. The AMOE can be using your website to sign up instead of entering at one of your retail stores. AMOEs are designed to ensure that people who don’t make a purchase get the same number of entries has a person who has.

Also read: Are Text-to-Win Sweepstakes Legal in the US?

Scenario #3: You want people to sign up for your email list before they can enter your sweepstakes.

When it comes to consideration, meaning exchanging something of value for a prize or a chance at winning a prize, a text sweepstakes that requires consideration is in violation of the law. As a result, it is a good idea to make opting into your email list or newsletter optional instead of mandatory for entering your sweepstakes.

Scenario #4: You want to use Sweeppea to run your text sweepstakes.

Did you know that Sweeppea can also act an an AMOE? With our online entry form, you’ll be able to gather additional details about the participant, such as the participant’s name, age, address, and email address while also providing an easy to use AMOE.

Ready to create your first text sweepstakes with Sweeppea? To get started now, see features and pricing.

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4 Mistakes That Will Hurt Your Text to Win

4 Mistakes That Will Hurt Your Text to Win - www.sweeppea.com

Make sure that you aren’t making these mistakes that will hurt your text to win! If you want great results from your text to win, here are 4 mistakes you should avoid.

1. Meager Marketing

Don’t want to invest in marketing for your text to win? Then you can expect poor results for your campaign. Worse, the majority of text to win campaigns that aren’t sufficiently promoted tend to wind up only having professional sweepers enter them.

If you want people who are actually interested in your brand to enter, you need to promote your text to win using social media, print advertisements, and other relevant media channels.

Also Read: Are Sweepers Good or Bad for Your Text Sweepstakes?

2. The Wrong Prize

There are a few reasons why you should choose your prize carefully. First, interest in winning a prize is the main motivation for entrants. If your sweepstakes doesn’t have a cool prize, then you probably won’t get the response you were hoping for.

Secondly, the wrong prize can attract the wrong audience. You don’t want people who aren’t interested in your brand or products to flock to enter because you’re giving away an iPad or tech prize. That’s why you should always select a prize that complements your brand.

3. No Official Rules

Not having official rules can land you in hot water. The rules are meant to protect you and entrants. In return for their entry, you’re promising to award prizes. Remember the rules are a contract between you, the Sponsor, and the participants.

4. No Follow Up

It’s fun to give away awesome prizes, but that isn’t the main purpose of running a text to win. You should be using it to build and promote your brand. Part of that includes following up. If you aren’t following up with entrants after the campaign is over, you’ll be missing out on a powerful source of future leads and sales for your business.

Ready to create your first text sweepstakes with Sweeppea? To get started now, see features and pricing.

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How to Promote Your Text to Win Sweepstakes on Social Media

How to Promote Your Text to Win Sweepstakes on Social Media - sweeppea.com

The success of your text to win sweepstakes relies on how many people you reach and how many of them enter. To boost those numbers, you want maximum exposure for your campaign and that can be done with the help of social media.

Here are a few tips on using social media to promote your text to win sweepstakes:

Facebook is a Must

Facebook is the first place you should turn to when deciding how to promote your sweepstakes. With 197 million users in the U.S., Facebook is a microcosm of the general population and is a great resource to build excitement around your text to win.

We recommend organic posts about the sweep on your Facebook page about 2-5 times per week. You can also promote it to people outside of your fan base (and hopefully gain new fans), with a Facebook ad campaign. Facebook ads are still a cost-effective buy online and can bring a lot of attention to your text to win.

Don’t forget, if you use our web entry form in tandem with the text entry, you can send fans to the form online. They can then enter their mobile numbers and confirm by text  or you can just tell them to text your SWEEPKEY (the word they will text to enter) to 65047 for a chance to win.

Also read: Tips for Success on your first text to win sweepstakes

Twitter Tactics

Twitter has a lot more noise. It’s estimated that the average lifespan of a tweet is 18 minutes. To reach your audience effectively on this platform, use hashtags that are relevant to your campaign. You may also want to consider reaching out to influencers on Twitter to have them tweet about your text to win sweepstakes as well.

You can use a call-to-action like “Text SPORTS to 65047 for a chance to win tickets to…” or link directly to our web entry form and have users enter first online, then confirm by text.

Pinterest is Best for Certain Sweepstakes

The key to success on Pinterest is strong visuals with a vertical orientation. It’s best to reconfigure your creatives especially for Pinterest. Keep in mind also that Pinterest’s audience is best suited to text to win sweepstakes involving food, beauty, health, fashion and travel.

Again, use a text call-to-action in your graphics or send followers to our web entry form where they can enter their mobile numbers.

Also read: Promoting a Concert or Musical Festival ? Promotional Ideas for Mobile

Instagram Hashtags

While visuals are just as important on Instagram as on Pinterest, good hashtags are also key to success when promoting your text to win sweepstakes here. Pick hashtags that are short, relevant, memorable, and not too general or overused for best results. Influencer campaigns are also prevalent and can increase your visibility on Instagram.

Since Instagram posts can’t carry live links, we recommend using a strong call-to-action with instructions on how to enter by text in the post.

Promotional Best Practices for Text to Win

You may know best practices for social media marketing, but there are a few differences when promoting a text to win. Make sure you include the following for best results:

1. Use a strong CTA in your graphics

Visual content is important for any social media campaign. But within your graphics you should also include the call-to-action (e.g. “Text WIN to 65047 for a chance to win…”) to get the best results for your text sweepstakes.

2. Include required disclosures

Wherever the call to action is made, you must also add a disclosure to let entrants know “Message & data rates may apply.” This is required of all text to win sweepstakes to make entrants aware that entering could result in extra fees.

Also read about the rules of text message marketing.

3. Link to your web entry form

If you plan to use the web entry form as part of your text to win campaign, you can also link to the form from your social media posts. The form is a way to collect more information (email, etc.), but can also act as the first stop of an entry. Once a person enters their mobile number in the form, they get a text message asking to confirm their opt-in. This method helps drive entries from your social properties, keeps it mobile and follows the rules.

Need help setting up and promoting a text to win sweepstakes? We’re here to help. See our features to get started or contact us.

 

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When and Why You Should Register Your Text Sweepstakes

When and Why You Should Register Your Text Sweepstakes

In certain states, you must register your text sweepstakes in order to run it in that state. If your sweepstakes falls within certain parameters, registering it is the only way you can run it without risking serious fines in Florida, New York and Rhode Island.

Here is a breakdown of each state’s requirements.

Florida

If your text sweepstakes has a total prize Approximate Retail Value (ARV) of $5,000 or more, you have to register it with the state of Florida. You’ll need to submit a copy of the official rules for your sweepstakes, have a surety bond and open a trust account so that the state can be sure the money is available for the prize winner.

These items must all be provided at least 7 days before the start date of your promotion. Once your sweepstakes has ended, you’ll need to send an official winners list to the state of Florida within 60 days or file an extension to extend the deadline for another 60 days.

New York

New York also requires companies to register sweepstakes with prizes of more than $5,000. A surety bond must be obtained in the amount of the prize value.

Register 30 days before the sweepstakes begins and submit a winners list within 90 days after the sweepstakes ends.

Rhode Island

Rhode Island has a much lower threshold for registering a sweepstakes. If your company offers prizes valued at $500 or more, you must register the sweepstakes with the state.

But, this only applies to sweepstakes offered at retail establishments in Rhode Island. This means that if an entrant has to go to a brick and mortar retail location to enter, then this sweepstakes must be registered with the state.

Unlike the other states, Rhode Island doesn’t require a surety bond or a winner’s list. Companies are only required to keep information identifying the winners for up to 6 months after the sweepstakes has ended.

Ask a Lawyer

As always, we recommend you seek out legal counsel before running your text sweepstakes to ensure you’re abiding by all of the regulations for your state. If these regulations complicate things for your campaign, you may even want to consider excluding entrants from certain states to keep it simpler.

Sweeppea offers full sweepstakes creation and administration. We’ll take care of all the compliance and legal requirements of running your text sweepstakes.

Ready to create your first text sweepstakes with Sweeppea? To get started now, see features and pricing.

Read also: Are You Complying with the Rules of Text Message Marketing?

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Why Your Text Sweepstakes Winner Should Sign an Affidavit

Why Text Sweepstakes Winners should sign an affidavit.

Awarding a prize to an excited winner is the funnest aspect of running a text sweepstakes. But before you hand over that gift card, trip or product, you should get an affidavit signed. It protects you, the sponsor, and ensures the winner won fairly.

Read on to see why your text sweepstakes winners should sign an affidavit.

What is a Text Sweepstakes Affidavit?

An affidavit is a written sworn statement that, in some jurisdictions, must also be notarized. By signing it, a winner typically confirms the following:

  • The winner has complied with the official rules.
  • The information the winner supplied when entering the text sweep is accurate.
  • The winner has not been deceptive or participated in any fraud when entering or claiming the prize.
  • The winner has not been employed or sponsored by any of the companies involved in creating or managing the text to win sweepstakes promotion.

With an affidavit, your sweepstakes winner basically confirms that they are indeed eligible to win through an agreement that is legally binding.

Also Read: Tips for Success on your first  text to win

Gives Your Business Recourse

It also protects you, the sponsor, because an affidavit can be used as evidence in court if a lawsuit is brought against your company. If people who enter and win are not eligible, knowingly or not, the process of getting an affidavit will help you discover this and can give you legal recourse.

You need to be proactive by having every winner sign an affidavit in case a problem arises.

Shows That Your Business Will Enforce the Rules

If your business is giving away a particularly enticing prize for your text to win campaign, the value of the prize may be so great to your entrants that they are willing to throw caution to the wind with the hope that your company doesn’t catch them flouting the rules.

By letting every entrant know that he or she will be required to sign an affidavit before the prize can be claimed, you’re letting them know you will enforce the rules. Not only will they not receive the prize if they’re ineligible, they may also risk being sued, which is something that most people want to avoid at all costs.

Ready to set up a text sweepstakes? It’s easy with Sweeppea. For more information, see our features and pricing.

Also Read: How to Run a Monthly or Weekly Text Sweepstakes

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Are Sweepers Good or Bad for Your Text Sweepstakes?

Are Sweepers Good or Bad for Your Text Sweepstakes?

You set up a text sweepstakes to attract more people to your brand, but what about those folks who are only in it for the prize? “Sweepers,” people who enter a lot of sweepstakes in order to try and win prizes, are like the the sweepstakes version of extreme couponers. It’s nearly guaranteed that at least some of your text to win entrants will be “professionals.”

Given that these people are mostly interested in the prize, you may be wondering if having sweepers enter your sweep has any value at all for your brand. Here is our take on whether sweepers are good or bad for your text sweepstakes and a few things you should know about them.

Professional Sweepers Are Consumers Too

Many brands ignore sweepers because marketers tend to forget that professional sweepers are consumers too. They buy products and services just like any of your other text sweepstakes entrants.

In fact, data compiled by ePrize found that the majority of visitors to the top Internet sweepstakes blog sites have a college education and nearly 20% of them earn over $100,000 per year. That means that these consumers hold significant purchasing power that your brand could be tapping into.

Additionally, the average consumer spends roughly 4 minutes per visit interacting with a brand’s promotional experience. Whether they are registering for your sweep or sharing the sweep with others, sweepers who enter your text sweepstakes ultimately means more exposure for your brand.

There’s No Such Thing As a 100% Targeted Campaign

No matter which methods you use to market your brand, there’s simply no such thing as a campaign that is 100% targeted to your demographic. In fact, the most you can really do is set up your campaign so that it reaches as many targets as possible.

Ultimately, the number of sweepers who enter your campaign will depend on your marketing. If you don’t promote your campaign, you can expect that a large percentage of the people who enter your campaign will be professional sweepers. Regular entrants aren’t going to come looking for your sweep unless you let them know about it.

Don’t Fight Sweepers: Here’s What to Do Instead

While a marketer’s first instinct might be to try and ban sweepers from entering, it’s important that you consider sweepers’ perspective. The overwhelming majority of sweepers say that they do it as a hobby and they only win 1% of  the sweepstakes they enter.

Instead of trying to outright ban sweepers, a better goal for your campaign should be to limit the entries of sweepers. Set the official rules for your sweepstakes to only allow one entry per person or per household. This will ensure that every entrant has an equal chance of winning.

Once you eliminate the risk of the “professionals” gaining an edge over normal entrants, you’ll find that professional sweepers could be beneficial to your campaign if their demographics fit your target audience for a consumer product.  

Setting up a text sweepstakes is easy with Sweeppea! To get started now, see features and pricing.

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Tips for Success on Your First Text to Win

Tips for Success on Your First Text to Win

Are you thinking of running a business text to win for the first time? Here are some tips for success on your first text to win.

Set Your Goals

Start with clear and realistic goals for your campaign. This step will help you figure out the resources you’ll need to implement it and to successfully achieve your goals.

Potential goals include:

  • Increase brand awareness 
  • Increase visitors to your brick and mortar store or website
  • Boost sales for a new product or brand
  • Generate brand loyalty by enticing existing customers with awesome prizes

Plan the Process & Set it Up

To ensure it works out as planned, plan the logistics of how your campaign will run. After you select your custom Sweepkey (the word users will text to enter the sweep), choose start/end dates for the campaign and set up your confirmation text message and web entry form (if needed).

Rules are a must, so it’s important to include rules. You can use sweeppea’s  Official Rules Wizard to create your rules or upload your own. You’ll also need to decide on manual winner drawing or sweeppea can automatically draw a winner.

Set a Promotional Budget

To boost the success of your campaign, you need to promote it on every available channel. Figure out how much of a budget you can devote to it and allocate funds to each promotional channel accordingly. Our clients have used everything from radio and TV commercials to printed signs in stores and social media posts and online ads. You can promote your call-to-action (ex. Text SWEEPKEY to 65047 for a chance to win.) anywhere.

Test & Launch the Sweepstakes

You’ve completed the planning phase. Now it’s time to test your campaign. Ask a few colleagues to enter and check to make sure your auto confirmation message and any links (if you have a web form) were entered correctly. Then check the launch date and make sure your promotions start driving people to the campaign on launch day.   

Announce the Winner

Once your sweepstakes has ended and the winner has been confirmed, announce the winner to all entrants via your blog and social networks. Don’t miss this opportunity for another promotional message! You can remind fans of the next opportunity to win or even offer a “thank you for entering” in the form of a discount or offer. 

Wrap It Up & Assess Results

Now that your text to win has completed, you should review results. Did you meet your goals for the campaign? What ROI did it deliver? Is there room for improvement? Review metrics in our Reports and Analytics and combine them with your internal numbers to see how your campaign performed.

Ready to attract some new loyal fans to your brand? To get started now, see features and pricing.

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How to Run a Weekly or Monthly Text Sweepstakes

How to run a weekly or monthly text sweepstakes

Your text sweepstakes doesn’t have to be a one-time campaign. In fact, running it weekly or monthly can keep up the excitement and momentum longer.

Follow these guidelines for maximum results…

Draw Winners Consistently & Automatically

It’s important to set up your text sweepstakes so a random winner is drawn at the right time. Also, by announcing winners weekly or monthly, you’ll keep your fans’ attention as high as possible. Don’t forget to follow up with the winners to send prizes as well. 

Don’t worry about digging through all of the entries to select winner(s). Sweeppea has a built-in random winner picker that can be scheduled to handle that for you.

Keep Up Your Promotions

Keep marketing the sweep weekly so that the number of entries don’t drop off. Schedule social media posts, print advertisements and other promotions on an ongoing basis. Announcing the winners publicly and on social media will help promote it and drive more signups as well.

Keep Interest High on the Prize 

You don’t want to run the same campaign for a year and have fans start tuning you out. Choose a prize that will keep their attention (free product for a year, for example) or change the prize once in a while to keep subscribers interested over the long term. If you do change the prize, make it a highly desired prize and be sure it include it in your official rules.

Update Your Official Rules

If your text sweepstakes is recurring, your rules needs to be adjusted to include this fact. Make sure your official rules reflect the weekly or monthly aspect. Also, your total prize value for the entire campaign (whether it’s 12 months or 4 weeks) shouldn’t go over $5,000 or you’ll have to register and bond the sweep in New York and Florida as required by law.

Be Consistent

Above all, the most important thing is to manage the winner drawing consistently. When your subscribers expect to hear from you at a certain time each week or each month, don’t let them down by being late. A loyal group of subscribers is more likely to share your text sweepstakes with their friends and participate regularly.

Setting up a weekly or monthly text sweepstakes is easy with Sweeppea! To get started now, see features and pricing.