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Honda Dealers Amp Up Excitement with Text Sweepstakes Campaign

Honda Dealers Amped Up Excitement with Text-to-Win

Honda Dealers of New England amped up excitement during hockey and football games by offering a chance to win a new car during their text sweepstakes campaign. Sports fans simply had to text to enter and also had a chance to win VIP tickets and more.

This case of a lead-generating text to win was a success for Honda Dealers who were looking to connect with young Millenials in the market. They also supported a charitable organization with a donation for each text received.

Objective:

  • Generate leads for New England Honda Dealers and connect with potential customers.
  • To gain a database of participants to re-market offers via text message and email.

Car Dealers Use Text-to-Win to Appeal to Sports Fans

Promotional Channels:

  • Stadium signage at 10 Boston Bruins hockey games and 7 Boston College Eagles football games
  • Brand Ambassadors who actively engaged with fans

Honda Offers Chance to Win a Car During Bruins Hockey Games

Prize: Prizes included t-shirts, VIP tickets at the games and a chance to participate in the on-field throwing event to try to win a Honda.

Outcome: More than 1,000 sales leads were generated for the dealerships.

To get started with your own text-to-win, see features and pricing.

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Billy Crystal’s New Show Uses Sweeppea’s Text-to-Win for Event Promotion

Billy Crystal’s New Show Uses Sweeppea’s Text-to-Win for Event Promotion

Organizers of Spend the Night with Billy Crystal, the new show by the award-winning comedian, wanted to build excitement and buzz with a sweepstakes. To do this, they went mobile with a text-to-win offering tickets to the standup show. All participants needed to do was text the word BILLY to the number 65047 for a chance to win!

Objective:

  • To promote Billy Crystal’s new standup show.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • Social Media promotion
  • Local advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails collected.

Prize: Five (5) winners each received two (2) tickets to the show.

 

To get started with your own text-to-win, see features and pricing.

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Case Study: WUSA 9 TV Station Uses Text-to-Win to Run Weekly Sweepstakes

TV Station Uses Text-to-Win for Weekly Sweepstakes

“Washington DC’s Leading Local News” TV station, WUSA-9, wanted to create engaging sweepstakes that worked well on air and could promote their sponsors.

So how did they build excitement while keeping it easy to manage? By using Sweeppea’s text-to-win platform and awarding prizes every week. By running it weekly, they get their audience’s attention with a new prize each week. Plus, it’s a great way to add value for their sponsors.

Promoting it on air is as simple as telling viewers to text a sweepkey to 65047 to enter. (While mentioning that text & data fees apply.) Choosing winners with the automatic random winner picker also makes it easy for the station to run.

Objective:

  • To create and promote weekly text-to-win sweepstakes on behalf of the TV station’s sponsors.
  • To quickly select and notify winners.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • Mentions and spots during the TV news program
  • Social Media promotion

Outcome (differs by sweepstakes):

  • Hundreds of participants enter.
  • Hundreds of new emails are collected for the station and/or its sponsors.

Prize: They differ by sweepstakes, but many are free tickets to events.

To get started with your own text-to-win, see features and pricing.

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Maryhill Winery Goes All-In with Text & Mobile Marketing

Maryhill Winery Goes All-In with Text & Mobile Marketing

Maryhill Winery went all-in with mobile marketing this year to promote not only its wines and wine club, but also its concert hall venue. Based in the state of Washington, Maryhill Winery has a full concert schedule planned and adopted text-to-win as one of its top marketing tools for promotion on mobile. These text campaigns are also promoted on social media and in local marketing.

Objective:

  • To create a fun and engaging text-to-win sweepstakes to promote Maryhill Wines.
  • To gain a database of participants to re-market offers via text message and email.

Prize: The Grand Prize was a trip for two to the 2017 Concert Series, including hotel stay and a pre-concert VIP party.

Outcome: Thousands of participants entered.

To get started with your own text-to-win, see features and pricing.

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Fun Home Musical Uses Text-to-Win Software for Show Promotion

Fun Home Musical Uses Text-to-Win Software for Show Promotion

Fun Home, the Tony-Award-winning musical wanted to build on the excitement and buzz by offering a chance to win VIP tickets to the show. All participants needed to do is text the word FUN to the number 65047 for a free entry.  It’s another example of how Sweeppea’s text-to-win software is well-suited for sweepstakes during events, shows and performances.

Objective:

  • To promote the show on tour.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market offers via text message and emails.

Promotional Channels:

  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five (5) winners each received two (2) tickets to the show.

To get started with your own text-to-win, see features and pricing.

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Six Flag America Theme Park Uses Text Sweepstakes for Giveaway

Six Flag America Theme Park Uses Text Sweepstakes for Giveaway

When Six Flags America in Washington, DC wanted to build excitement and increase ticket sales they used Sweeppea’s text sweepstakes platform for the campaign. With the help of their media partner, WUSA-9 TV Station, Six Flags offered a chance to win tickets by simply texting the word SIXFLAGS to the number 65047 to enter. In return, they got a mobile subscriber database and extra exposure on TV and on mobile.

Objective:

  • To promote and build excitement around the park and its new attractions
  • To increase ticket sales
  • To gain a database of participants to re-market their offers via text and email.

Promotional Channels:

  • Mentions and spots on WUSA-9 TV
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected.

Prize: Five (5) winners each received two (2) tickets to the park.

Want to get started with your own text-to-win? See our features and pricing.

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Ragtime Musical Uses Text-to-Win Sweepstakes for Promotion

Ragtime Musical Uses Text-to-Win Sweepstakes for Promotion

Ragtime The Musical wanted to build excitement and buzz for the acclaimed musical by offering a chance to win VIP tickets to the show. Text-to-win sweepstakes are well suited for shows, concerts, theater productions like Ragtime and other entertainment. Its mobile nature makes it easy for audience members to enter while at the show. It’s also convenient for the sweepstakes sponsor as it doesn’t have to worry about paper forms.  Text-to-wins can be promoted on programs, posters and on social media as well.

Objective:

  • To promote the show while on tour.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market offers via text message and emails.

Promotional Channels:

  • TV channel spots
  • Local billboard advertising
  • Social Media promotion

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails collected.

Prize: Five (5) winners each received two (2) tickets to see Ragtime, The Musical.

To get started with your own text-to-win, see our features and pricing.

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Backcountry Brewery Appeals to Audience with Text Sweepstakes Prize

Backcountry Brewery Appeals to Audience with Text Sweepstakes Prize

We can’t overstate how important it is to offer a sweepstakes prize that aligns with your brand and appeals to your audience. This is exactly what Backcountry Brewery did with its text sweepstakes prize.

This rustic microbrewery in Colorado offers local craft beer and focuses its brand around mountain life. Offering a Connor Wooden Bicycle handcrafted by a local craftsman was a nice touch and helped them earn entries.

Objective:

  • To promote its brewery to the Colorado market with a fun and engaging text-to-win
  • To gain a database of participants to re-market offers via text message and emails
  • To increase its social media fans and email database

Prize: The Grand Prize consisted of one handcrafted Connor Wooden Bicycle.

Outcome: Thousands of participants entered.

Client said: “Sweeppea was super easy to use and no contract was required.”

To get started with your own text-to-win, see features and pricing.

 

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The Greatest Show on Earth Offers Tickets with Text-to-Win

The Greatest Show on Earth Offers Tickets with Text-to-Win

The TV audience of WUSA-9 in Washington, DC had a chance to win tickets to Ringling Bros. and Barnum & Bailey Circus recently through a text-to-win sweepstakes hosted on Sweeppea’s platform.

WUSA-9 TV station is offering text-to-win campaigns to its partners and sponsors. They find it easy to promote on air during its programs and adds value for partners who want exposure in the local market.

Objective:

  • To promote the circus show in the Washington, DC, market.
  • To build excitement and awareness for the sponsor’s event.
  • To gain a database of participants to re-market offers via text message and emails.

Promotional Channels:

  • TV mentions and spots
  • Social Media promotion

Prize: The lucky winner received VIP ticks to the circus.

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected for future marketing.

To get started with your own text-to-win, see features and pricing.

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Supermarket Offered Free Bacon For a Year in Text-to-Win Sweepstakes

Supermarket Offered Free Bacon For a Year in Text-to-Win Sweepstakes

Hy-Vee Supermarkets appealed to bacon lovers with their prize… free bacon for a year.  They tied their promotion to the Blue Ribbon Bacon Festival, one of the top baconfests in the world. Hy-Vee, a chain with more than 240 stores in the Midwest, ventured into text-to-win and saw success with this promotion.

Objective:

  • To create a fun text-to-win to promote Hy-Vee Supermarkets during an event.
  • To convey to bacon lovers (and grocery shoppers) that Hy-Vee Supermarket is the place for great bacon.
  • To gain a database of participants to re-market offers via text message and emails.

Promotions Channels:

  • In venue advertising
  • Social media promotion

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails collected.

Prize: Hy-Vee vouchers for a 12-month’s supply of bacon

To get started with your own text-to-win, see features and pricing.