Posted on

Retail Stores Are Optimistic on Text (SMS) Mobile Marketing

Retail Stores Text SMS Sales - momares.com Retailers have a lot to gain by implementing text (SMS) mobile marketing campaigns. We have seen first-hand coupon redemption rates of 10%+ and return on marketing investment of 300%+ and I’m not exaggerating.  Customer who sign up to receive coupons via text message absolutely love the program and we know this because the unsubscription rates are less than .05% and our clients mobile text (SMS) marketing programs double in subscriber each year. No marketing channel out there beats 99% message delivery and open rate for the cost of  program, none! Interested in staring a mobile program for your store, we know exactly what to do to help make it huge success for you and your company. Contact us at suppport@momares.com

 

Posted on

Southwest Airline’s Parental Guidance Family Getaway Sweepstakes is Missing the Mobile Consumer

Southwest Airlines is offering a sweepstake where one lucky family will win a trip for four to California’s Disneyland. In the Southwest Airlines and Parental Guidance sweepstakes, the only apparent way to enter is to visit the sweepstake web page and complete the form. The entry form is  simple and all it asks for is your first name, last name, email and date of birth (to ensure you’re 18 years of age). But mobile users are out of luck, because the site is not mobile optimized.

If Southwest Airlines is targeting families and travel consumers on the go, it is limiting it’s reach by not offering a mobile optimized entry form or a text-in entry system, where potential participants can send a text message and begin the entry process. Something as simple as “Text PG to 65047 to enter” would be sufficient and effective. Since the airline is only requesting basic information to enter, a text-in “call to action” that responds with a link to a mobile-optimized form would facilitate the entry process tremendously. It would also open up the sweepstakes to gain more entries from mobile users.

Southwest Airlines would benefit from capturing not only the entrant’s contact information and email, but also the most important number in a customer’s life…their mobile phone.

Posted on

How to Set Up a Text Message Donation Program for a Small Nonprofit

Our hearts go out to those affected by Hurricane Sandy. Thankfully, there are many relief efforts underway.  Many are supported by donations (see links to donate below) and some, like the Red Cross Disaster Relief Fund, are even using mobile technology to get text message donations quickly and easily.

If you’re a non-profit organization or a small business supporting a cause, you can easily create your own text message donation program as well.

Set up a Donors Mobile Campaign

Here’s how it works:

  • Ask donors to give a donation by sending a text with your new keyword to 65047.
  • An automatic response can be set to thank donors and link them to a mobile optimized credit card processing form to complete the donation.
  • The donations are then transferred to the organization.

We realize it’s a little extra work to have donors complete a credit card from instead of automatically charging the donation on the mobile phone bill. But the auto billing system is costly for small organizations, the organization needs to be a large national charity and requires a year-long contract.

Advantages of our mobile donations system

Our mobile donations campaign offers a few advantages…

  • You can collect donations of more than $10 (the max limit for donations billed through cell phone carriers).
  • You can collect additional information such as name, mobile phone, address and email as part of the transaction.
  • It’s easy to promote this campaign in ads, TV or radio.
  • It’s easier for donors to pledge while they’re away from home or their computers.
  • You’ll have a mobile list of donors you can contact later—to thank them, announce you’ve reached your goal, etc.

We sincerely hope nonprofits and charities take advantage of mobile technology to support their causes. If you’re a member of such a group, contact us. We’d be happy to work with you to get started.

To send your own donation to relief efforts visit…

Red Cross Disaster Relief
(Or send a text with REDCROSS to 90999 to donate $10)

Posted on

Sex in the Gym Sells

Take a look at the poster ad above (I’ll wait)… It’s brilliant! It shows lust, sex, passion and desire, and challenges you to do it all at Executive Fantasy Hotels.

You’ve seen the Executive Hotel by the airport, right? This ad says we are not a dingy, secretive hide out for promiscuity; but instead we are an elegant, sophisticated venue for the expression of passion and virility. Super! And this is a motel. Not a Ritz-Carlton. Not the kind of marketing you’d expect from a motel. But that’s not what makes the ad speak.

It’s not just the image with the man’s muscular arm and female fingers caressing it. Nor is it the typography or the selection of colors that make this ad outstanding. It’s the message and the media placement that deliver ad gold.

The media is a poster placed in the right place, the gym. That’s good, but what makes it remarkable is that the ad is placed at the entrance to the men’s bathroom. An ad completely targeted to guys, placed at a bottle-neck entry point that each male gym member will pass through. Is that all? No.

The message brings it home

The message speaks to the main reason men go to the gym, to look better so they can attract more females. Sure health, stamina and weight are important, but deep down most men lift weights, run like hamsters on treadmills and secretly compare muscles in the hopes that a better physique will get them more action in the sac.

What we have here, so brilliantly put together, is an ad that speaks directly to the target market of motel visitors. It says, “Want to test your “other” endurance, we have a just the place.”

When you combine targeted placement (the men’s bathroom at the gym) with the right message (come test your sexual prowess) you create an ad campaign that will pay. But the ad is missing something. What can it possibly be missing?

An appropriately discrete call to action like “text your ZIP CODE to 65047 for the nearest location”? A mobile call to action would turn great into perfect! An instant response text would send directions via GPS mobile map to the closest love suite. It could also include a phone number for on-the-go reservations and a link to Marvin Gaye’s “Let’s Get It On” (OK, Marvin may be a bit much).

What do you think?

Posted on

How to Use Text Messages to Win Elections, Votes and Support

Are you in charge of getting support for a political candidate or issue? Winning elections has always been about getting your message out and boosting voter turnout. And in this new media age, you can rock the vote with text!

Make sure you use these 3 key steps to launch a successful text message communications campaign for your political candidate or issue.

  1. Pick the right partner- Chose a text message communications provider that has a proven track record of successful text campaigns (clients and results), has a simple-to-use texting platform (no training required), understands the rules and best practices, and knows how text messaging is best applied (experience to know what works). Momares.com can help you create and launch your text message program.
  2. Have a plan to start- Create a communications calendar with the key messages you want to send to your supporters and schedule them for delivery in advance. If things change, know that you can alert constituents of changes at any time, instantly. Momares’s text scheduling and send-now features are designed for this purpose.
  3. Promote your candidate’s mobile program. You want to build a large mobile list of supporters as quickly as possible. The best way to do this is to promote your mobile call-to-action (Text CANDIDATENAME to 65047 to join us!) everywhere. And we mean everywhere! On your Facebook page, Twitter background, website, campaign materials, flyers, direct mailers, yard signs, robocalls and t-shirts. Create your call-to-action by registering your candidate’s name (keyword) with Momares for free. Check keyword availability here.

What Kinds of Text Messages Can you Send for Political Campaigns?

  • Send reminder messages about the cutoff dates for voter registration and link to registration forms.
  • Remind constituents to mail in their absentee ballots.
  • Invite people to campaign events.
  • Remind people to get out and vote on Election Day.
  • Promote down-ballot candidates on a zip code-by-zip code basis
  • Create a list of your campaign managers’ mobile phone numbers for quick internal communications.

Are you ready to get voters excited about your candidate or issue? Get started with a communications tool that’s personal, efficient and fast. Contact us for ideas and to get started! Pricing plans to accommodate any budget start at $149/mo.

Posted on

How Mobile Devices Can Help Attract and Keep Customers

Businesses can tap into the mobile market with contests, coupons and other incentives.

BY TASHA CUNNINGHAM, BizBytes101.com

Major brands and small businesses alike are quickly learning that one of the fastest ways to reach consumers directly is through their mobile devices. A recent report conducted by Borrell and Associates, a Virginia-based media research firm, found that small businesses in the United States are on track to spend almost $800 million in 2011 on mobile ads. Half of the spending – approximately $400 million – will be spent on creating mobile promotions that offer contests, coupons and other incentives.

There are more than 64 million mobile users in the U.S. alone, according to Nielsen, and they often turn to their mobile devices to buy goods and services.

Consumers prefer to use mobile devices for banking, travel, shopping, viewing video, using social media, and listening to music, reports mobiThinking, a website that monitors trends in mobile marketing. They also prefer to pay for their transactions through them. Paying by mobile, or m-payments as they are known in the industry, will be worth $240 billion globally in 2011 and is trending to account for over $1 trillion by 2015.

So how can you make the most of this growing trend? To find out, BizBytes assembled a group of mobile marketing experts from South Florida, Atlanta and New York to bring you five ways you can use mobile devices to attract and keep customers.
“Small business owners need to plan targeted campaigns that reach consumers on their mobile devices,” said Martin Lange, executive marketing director for digital strategy at Ogilvy and Mather in New York, whose mobile marketing clients include Six Flags, Live Nation and MetLife. “Text messaging or SMS is a great way to do that. It offers instant communication that’s in the moment. It’s imperative that you give your consumers something of value.”

Nathan Lowery, creative director at Lipof Advertising in Plantation agrees. “We’ve designed mobile marketing campaigns for Pet Supermarket using text messages to reach consumers on their cellphones,” Lowery said. “But the trick is to offer your consumers something with a strong call to action that will encourage them to buy your products or services.”

Lowery noted that Pet Supermarket sends alerts once or twice a month to consumers who are part of their opt-in text-messaging program. “Each month, we do things like offer one subscriber free pet food for a year,” Lowery said. “Then we reach out to them again once a month with mobile coupons for $10 off a $50 purchase. We’ve had an influx of customers coming in and redeeming the coupons directly off of their mobile devices.”

What else can you do to maximize your mobile marketing efforts with limited resources?

  • Gear a mobile campaign toward the gift-giver. “The holidays are right around the corner,” Hennessey said. “Customers are looking for things for other people, so design a mobile marketing campaign that takes that into account.”
  • Be helpful. “You can do things like create in-store ties,” Hennessey said. “For example, can’t find the perfect holiday gift? Text HELP ME to 1234 for a link to our holiday gift guide. That kind of information is invaluable to a consumer.”
  • Market your mobile program. “If you’ve set up an opt-in text message program to deliver mobile coupons and other deals to your consumers, tell the world about it,” said David Warren, co-owner of the Frieze ice cream stores on Miami Beach. “We did a campaign recently with over 200 subscribers through our program, which we advertised on our website, through our newsletters and on food blogs.”
  • Reward your best customers. “You can always send a generic coupon to a mass group of consumers via text,” Lowery said. “But why not focus on rewarding your best customers with targeted coupons instead?”
  • Keep your customers close. “One great thing major brands are doing with mobile marketing is rewarding customers for being close to their store locations,” Lange said. “So for example, you can text a number when you are 100 yards away from a certain coffee shop chain and instantly get a coupon for a free beverage.”

Source: Miami Herald

Posted on

Do’s and Don’ts of Text Message Etiquette Rules for B2B Communications

Don’ts:

  1. Don’t use abbreviations if you don’t have to. Not everyone knows what “OMG” means.
  2. Don’t text while having a face-to-face conversation. It’s always rude and makes the other person feel like you are not interested.
  3. Don’t text while listening to a speaker or presenter. It is rude and it sends the wrong message about you and the group you are part of.
  4. Don’t text questions that require long explanations. It’s a burden on the recipient. Keep it to short answers like yes, no, 9pm, etc…
  5. Don’t be sarcastic or ironic. Those sentiments do not convey well via text.

Bonus: Don’t write in ALL CAPS, just like in email, it’s the digital equivalent of shouting.

Do’s:

  1. Do send a text when all you are looking for is a simple direct answer.
  2. Do send a text when you don’t want to interrupt the recipient.
  3. Do text when you have something of value or truly worth it to share.
  4. Be polite and courteous in your messages no matter how short they are.
  5. Do help the recipient answer your question by providing options or selections from a multiple choice. Ex. Are we seeing Spiderman at 9pm or 11pm? If so, do we meet at Starbucks at 8:30pm or 10:30pm. Reply example: Spiderman, Starbucks at 8:30pm.

Bonus: Do not text after 10pm in a business setting. Most of us have our mobile phones near us when we sleep and a late text can wake us.

Posted on

How To Create A Text Message Marketing Campaign in 5 Steps

Start with:

1. Provider: Find a text message marketing company (momares.com) that provides you with a short code (the number subscribers will use to send the message to) and allows you to register keywords (the word the subscriber will use to subscribe) Ex. Text JOEPIZZA to 65047 for a free order of breadsticks.” KEYWORD: JOEPIZZA, SHORTCODE: 65047. Register a keyword (free trail).

2. Incentive: Create a database of opt-in mobile subscribers by asking prospects to text a KEYWORD to a shortcode by offering incentives like; discounts, coupons, offers and invites. Ex. “Text JOEPIZZA to 65047 for a buy one get one ½ OFF large cheese pizza coupon.”

3. Promote: Print your text message offer (Text JOEPIZZA to 65047 for a free order of breadsticks.) everywhere you advertise. Ex. Ads, menus, billboards, TV, radio, email signature, receipts…

4. Value: After your customers join your program, send them text messages that are timely, relevant and offer value. Ex. No time to dry polish? Add cuticle oil over the polish to protect it. Let us perfect your nails; 50% OFF manicure’s this Tues.! Exp. 10/19

5. Frequency: Text messages are very personal. Only send messages when you have something your recipient will value. Ex. Just received the new Jimmy Choo boots. 10 pairs available for the season. Show text to get 5% off. Bad Example: The new Jimmy Choo boots are beautiful! Come in to see them!

Need ideas for mobile, send me an email.