The role of mobile couponing in SMS text message marketing is expected to change this year. While couponing is still used to promote a product or brand, the sophistication of tracking technologies and other analytics tools give us more data and offer more options. Here is what you should know about mobile coupons in 2016.
1. Track Purchases and Behavior with Mobile Coupons
In 2016, you can expect to see more emphasis on the mobile coupon as a way to track purchases and consumer behaviors. With sophisticated analytics tools, marketers can now analyze the use of mobile coupons at the individual level to see patterns and trends. With more granular data available, companies can better personalize mobile campaigns to drive higher sales conversion rates and engagement.
2. Retailers Focus Less on Coupon Sites
Part of the shift in mobile coupons has resulted from retailers relying on their own marketing efforts to boost mobile coupon redemption rather than coupon aggregator sites. As a result, retailers are now using SMS marketing campaigns to provide unique coupon codes so that users can be individually tracked. In the end, retailers will rely less on third-party sites to advertise coupon offers.
3. Delivery of Coupons via SMS Will Increase
The use of text message marketing to deliver coupons to consumers will also see an increase in 2016. This is because marketers are beginning to embrace mobile as an integral part of the system of devices and platforms that consumers use to engage with a brand. Jupiter Research estimates that the number of unique mobile users that redeem coupons will rise to 559 million this year. By the end of 2019, this figure is estimated to reach 1.06 billion users.
While mobile coupons are well-established in the United States, there is plenty of growth still to come in this area for marketers. As paper coupons become less common, we can also expect to see more companies using mobile marketing as couponing goes digital.
Want to learn more about using mobile coupons to boost your text message marketing campaign? Contact us or call (305) 505-5393 for help.